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An Introduction to the Effects of Mass Media

An Introduction to the Effects of Mass Media PDF Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 1527575748
Category : Reference
Languages : en
Pages : 348

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Book Description
This textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media.