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Author: Ernest L. Cowles
Publisher: Business Expert Press
ISBN: 1949991296
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior. This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.
Author: Ernest L. Cowles
Publisher: Business Expert Press
ISBN: 1949991296
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior. This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.
Author: Herbert Weisberg
Publisher: SAGE
ISBN: 9780803974029
Category : Political Science
Languages : en
Pages : 412
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Book Description
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Author: Erin E. Ruel
Publisher: SAGE
ISBN: 1452235279
Category : Reference
Languages : en
Pages : 361
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Book Description
Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Seymour Sudman
Publisher:
ISBN:
Category : Mathematics
Languages : en
Pages : 262
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Book Description
Discusses numerous sampling methods with emphasis on the less expensive techniques.
Author: Charles Turner
Publisher: Russell Sage Foundation
ISBN: 161044700X
Category : Social Science
Languages : en
Pages : 635
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Book Description
In January 1980 a panel of distinguished social scientists and statisticians assembled at the National Academy of Sciences to begin a thorough review of the uses, reliability, and validity of surveys purporting to measure such subjective phenomena as attitudes, opinions, beliefs, and preferences. This review was prompted not only by the widespread use of survey results in both academic and non-academic settings, but also by a proliferation of apparent discrepancies in allegedly equivalent measurements and by growing public concern over the value of such measurements. This two-volume report of the panel's findings is certain to become one of the standard works in the field of survey measurement. Volume I summarizes the state of the art of surveying subjective phenomena, evaluates contemporary measurement programs, examines the uses and abuses of such surveys, and candidly assesses the problems affecting them. The panel also offers strategies for improving the quality and usefulness of subjective survey data. In volume II, individual panel members and other experts explore in greater depth particular theoretical and empirical topics relevant to the panel's conclusions. For social scientists and policymakers who conduct, analyze, and rely on surveys of the national state of mind, this comprehensive and current review will be an invaluable resource.
Author: Robert M. Groves
Publisher: John Wiley & Sons
ISBN: 1118211340
Category : Mathematics
Languages : en
Pages : 487
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Book Description
Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." —Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." —Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." —Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.
Author: Michael Ornstein
Publisher: SAGE
ISBN: 1446291847
Category : Social Science
Languages : en
Pages : 194
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Book Description
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
Author: Ernest L. Cowles
Publisher: Business Expert Press
ISBN: 1948976048
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Author: Timothy P. Hilton, PhD, MSW
Publisher: Springer Publishing Company
ISBN: 0826163564
Category : Social Science
Languages : en
Pages : 527
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Book Description
Praise for earlier editions: I have been using this textbook as a required reading for my research class since 2004 because I found the text’s coverage of research concepts to be in-depth, and easy to read without the technicalities. —Ziblim Abukari, PhD, MSW, Assistant Professor, Department of Social Work, Westfield State University Applied Social Research. . . is thorough, well organized, and clear, making it highly appreciated by my students. —Barry Loneck, PhD, School of Social Welfare, SUNY Albany Discover the practical side of research in human services with this easy-to-follow classic Designed for students and professionals in social work, public administration, nursing, criminal justice, and other human services fields, this text breaks down complex concepts into accessible, real-world applications. Follow along with easy-to-read language and engaging examples to uncover nonintimidating, practical tools for everyday problem-solving. Several new features, such as recorded practitioner interviews and Technology in Research boxes, clarify and reinforce the value of applied social research and innovative tools real professionals use in their work. This textbook takes readers on a journey through the entire research process, from identifying problems to collecting and analyzing data, and finally, to effectively communicating your findings. Each chapter closes with critical thinking and self-assessment questions to help evaluate students’ understanding of the Council on Social Work Education’s (CSWE) 2022 Educational Policy and Accreditation Standards (EPAS), promoting in-depth learning. Instructors will also welcome a wide array of instructor resources, including a new Instructor Manual, Sample Syllabi, Test Bank, and chapter PowerPoint presentations. New to the Eleventh Edition: Every chapter opens with an extended vignette highlighting how professionals incorporate research methods into their work. New Practitioner Profiles provide real-world insights into human services, and podcast segments with recorded interviews are included with every chapter. Chapters now include Technology in Research and Research in Practice boxes, helping readers understand the research practice and technological innovations. The new Instructor Manual includes additional discussion questions relating to the podcasts, learning activities to help students evaluate competencies, and more. Key Features: Clear explanations of the research process, from problem-solving to data analysis, simplifies learning. Explore real-life stories via practitioner interviews and vignettes in every chapter. All chapters close with bulleted main points, key terms for review, and several types of questions for evaluating competencies and self-assessment. Understand the link between research and improved services and develop logic-based research skills.
