An Information Processing Theory of Consumer Choice PDF Download
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Author: James R. Bettman
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author: James R. Bettman
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author: Brian Sternthal
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Author: W. Fred van Raaij
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 224
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Book Description
Author: G. Foxall
Publisher: Springer
ISBN: 0230510027
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Author: Willem Frederik van Raay
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: Flemming Hansen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Author: Willem Frederik van Raaij
Publisher:
ISBN:
Category :
Languages : nl
Pages :
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Author: Flemming Hansen
Publisher: Copenhagen Business School Press DK
ISBN: 9788763001984
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Author: Frank R. Kardes
Publisher: Psychology Press
ISBN: 1135601801
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Author: Gordon R Foxall
Publisher: Springer
ISBN: 1349170895
Category : Social Science
Languages : en
Pages : 158
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Book Description
