An Experimental Study of Information Search, Memory, And Decision Making During a Political Campaign PDF Download
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Author:
Publisher: Cambridge University Press
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author:
Publisher: Cambridge University Press
ISBN:
Category :
Languages : en
Pages : 24
Get Book Here
Book Description
Author: James H. Kuklinski
Publisher: Cambridge University Press
ISBN: 9780521593762
Category : Philosophy
Languages : en
Pages : 542
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Book Description
This volume brings together some of the research on citizen decision making.
Author: Richard R. Lau
Publisher: Cambridge University Press
ISBN: 1139456865
Category : Political Science
Languages : en
Pages : 15
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Book Description
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
Author: Sarah Lichtenstein
Publisher: Cambridge University Press
ISBN: 1139457780
Category : Psychology
Languages : en
Pages : 709
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Book Description
One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors.
Author: George E. Marcus
Publisher: University of Chicago Press
ISBN: 0226574431
Category : Psychology
Languages : en
Pages : 461
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Book Description
Passion and emotion run deep in politics, but researchers have only recently begun to study how they influence our political thinking. Contending that the long-standing neglect of such feelings has left unfortunate gaps in our understanding of political behavior, The Affect Effect fills the void by providing a comprehensive overview of current research on emotion in politics and where it is likely to lead. In sixteen seamlessly integrated essays, thirty top scholars approach this topic from a broad array of angles that address four major themes. The first section outlines the philosophical and neuroscientific foundations of emotion in politics, while the second focuses on how emotions function within and among individuals. The final two sections branch out to explore how politics work at the societal level and suggest the next steps in modeling, research, and political activity itself. Opening up new paths of inquiry in an exciting new field, this volume will appeal not only to scholars of American politics and political behavior, but also to anyone interested in political psychology and sociology.
Author: Milton Lodge
Publisher: Cambridge University Press
ISBN: 1107067057
Category : Political Science
Languages : en
Pages : 301
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Book Description
Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.
Author: Leonie Huddy
Publisher: Oxford University Press
ISBN: 0199328811
Category : Political Science
Languages : en
Pages : 1005
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Book Description
Political psychology applies what is known about human psychology to the study of politics. It examines how people reach political decisions on topics such as voting, party identification, and political attitudes as well as how leaders mediate political conflicts and make foreign policy decisions. The Oxford Handbook of Political Psychology gathers together a distinguished group of scholars from around the world to shed light on these vital questions. Focusing first on political psychology at the individual level (attitudes, values, decision-making, ideology, personality) and then moving to the collective (group identity, mass mobilization, political violence), this fully interdisciplinary volume covers models of the mass public and political elites and addresses both domestic issues and foreign policy. Now with new material providing an up-to-date account of cutting-edge research within both psychology and political science, this is an essential reference for scholars and students interested in the intersection of the two fields.
Author: Howard Lavine
Publisher: Routledge
ISBN: 1351215922
Category : Political Science
Languages : en
Pages : 267
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Book Description
This book is an appreciation of the long and illustrious career of Milton Lodge. Having begun his academic life as a Kremlinologist in the 1960s, Milton Lodge radically shifted gears to become one of the most influential scholars of the past half century working at the intersection of psychology and political science. In borrowing and refashioning concepts from cognitive psychology, social cognition and neuroscience, his work has led to wholesale transformations in the way political scientists understand the mass political mind, as well as the nature and quality of democratic citizenship. In this collection, Lodge’s collaborators and colleagues describe how his work has influenced their own careers, and how his insights have been synthesized into the bloodstream of contemporary political psychology. The volume includes personal reflections from Lodge’s longstanding collaborators as well as original research papers from leading figures in political psychology who have drawn inspiration from the Lodgean oeuvre. Reflecting on his multi-facetted contribution to the study of political psychology, The Feeling, Thinking Citizen illustrates the centrality of Lodge’s work in constructing a psychologically plausible model of the democratic citizen.
Author: Alessandro Nai
Publisher: ECPR Press
ISBN: 1785521942
Category : Political Science
Languages : en
Pages : 482
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Book Description
Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election campaigns without attacks on the rival candidate's performance, policy propositions and traits simply do not exist. Negative campaigning makes up a substantial part of election campaigns around the world. Though heavily covered in election news, the practice is strongly disliked by political pundits, journalists and voters. Some are even concerned that negative campaigning damages democracy itself. Negative campaigning has inspired numerous scholars in recent decades. But much of the existing research examines the phenomenon only in the United States, and scholars disagree on how the practice should be defined and measured, which has resulted in open-ended conclusions about its causes and effects. This unique volume presents for the first time work examining negative campaigning in the US, Europe and beyond. It presents systematic literature overviews and new work that touches upon three fundamental questions: What is negative campaigning and can we measure it? What causes negative campaigning? And what are its effects?
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
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Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
