An Experimental Investigation of the Effects of Profit and Nonprofit Sponsorship and Message Involvement on Responses to Comparative Advertising Messages [microform] PDF Download
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![An Experimental Investigation of the Effects of Profit and Nonprofit Sponsorship and Message Involvement on Responses to Comparative Advertising Messages [microform] PDF](https://books.google.com/books/content/images/frontcover/oEuvSgAACAAJ?fife=w150-h200)
Author: Auleen Carson
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN:
Category : Advertising
Languages : en
Pages : 400
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Book Description
![An Experimental Investigation of the Effects of Profit and Nonprofit Sponsorship and Message Involvement on Responses to Comparative Advertising Messages [microform] PDF](https://books.google.com/books/content/images/frontcover/oEuvSgAACAAJ?fife=w80-h100)
Author: Auleen Carson
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN:
Category : Advertising
Languages : en
Pages : 400
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Book Description
Author: Auleen Carson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 400
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Book Description
Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 0750687606
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.
Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 724
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Book Description
Author: Ronald Lynn Earl
Publisher:
ISBN:
Category :
Languages : en
Pages : 179
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Book Description
Author: Heather L Kuhns
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 0
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Book Description
The primary goal of the ensuing research study was to show potential association between nonprofit social media content and its message effects across constituent engagement, and behavioral intention levels. The study highlighted quantitative research through the lens of nonprofit organization constituents throughout the Northeast United States. Results and findings of the study will be used to serve as guidelines or templates for future nonprofit social media planning and marketing strategy development. The final research results also promote content types for nonprofit organizations to fully maximize in social media and marketing strategies. The research sought to identify the messages that have the greatest impact on various nonprofit constituents, ranging from board member to volunteer to donor or client. The two types of social media content represented in the study were high emotion and low emotion content. By incorporating items from prior scales, the research identified which messaging, if any, leads to higher levels of engagement or intention. The Theory of Planned Behavior (Ajzen, 1991) guided the research and assessed the variables of attitudes, behaviors and intentions, which for the purpose of this study, translated to donor engagement and donation intention. The framework of the Theory of Planned Behavior was modified to include social norms and social media. The revised model, the Model of Charitable Intentions resulted in two statistically significant findings for volunteer intentions. ANOVA results testing high and low emotional conditions found a positive effect for emotions that approached significance, p = .06.
Author: Joyce L. Epstein
Publisher: Corwin Press
ISBN: 1483320014
Category : Education
Languages : en
Pages : 508
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Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Author: Darrel D. Muehling
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 600
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Book Description
Author: William Arnold Staples
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 158
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Book Description
Author: Heather Jayne Weathers
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. Too often nonprofit communicators drive top-down communication strategies using social media that have very little audience engagement. This study looked at the user interactions with nonprofit organizations on Facebook and attempted to categorize user-generated content based on the AEIO model (attention, emotion, information, opinion). The goal of this study was to determine the most common types of interaction Facebook users have with nonprofit organizations as well as the types of content users create to initiate engagement with a nonprofit organization via Facebook. This study found that the most common type of engagement with a nonprofit organization was a user reacting (i.e., using Facebook's like, love, anger, or wow reactions) to an organization's post, with sharing an organization's post a distant second, followed by commenting on the organization's post and a user creating their own message. To the extent they existed, messages seeking the attention of the users' friends to highlight the users' involvement with the organization were the most common overall user-generated content.
