An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising PDF Download

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An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising

An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising PDF Author: Cornelia Dröge
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712

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An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising

An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising PDF Author: Cornelia Dröge
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712

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An Experimental Investigation of the Existence of Counterargument and Message Acceptance Among Readers of Comparative and Noncomparative Advertisements

An Experimental Investigation of the Existence of Counterargument and Message Acceptance Among Readers of Comparative and Noncomparative Advertisements PDF Author: Mary Ann Stutts
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336

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Effectiveness of Comparative Versus Noncomparative Advertising

Effectiveness of Comparative Versus Noncomparative Advertising PDF Author: Xiaolan Sun
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ISBN:
Category :
Languages : en
Pages : 110

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The association effect in comparative advertising.Working paper #461A

The association effect in comparative advertising.Working paper #461A PDF Author: David A. Horne and Michael D. Johnson
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Category :
Languages : en
Pages : 27

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The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores

The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores PDF Author: William Thomas Neese
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 512

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Canadiana

Canadiana PDF Author:
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Category : Canada
Languages : en
Pages : 1232

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Strength of Claims in Comparative Advertising

Strength of Claims in Comparative Advertising PDF Author: R. Dale Wilson
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 18

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The relative effectiveness of comparative and non-comparative advertising with sidedness message appeals on durable and nondurable products

The relative effectiveness of comparative and non-comparative advertising with sidedness message appeals on durable and nondurable products PDF Author: Chia-ai Yao
Publisher:
ISBN:
Category :
Languages : en
Pages : 210

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An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement

An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement PDF Author: Jeon-Keun Cho
Publisher:
ISBN:
Category :
Languages : en
Pages : 199

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Dissertation Abstracts International

Dissertation Abstracts International PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 612

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