An Expectancy X Value Analysis of the Relationship Between Consumer Attitudes and Behavior PDF Download
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Author: Joel Benjamin Cohen
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 56
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Book Description
Author: Joel Benjamin Cohen
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 56
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Book Description
Author: Howard S. Gitlow
Publisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 270
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Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 560
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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 94
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Book Description
Author: Gilbert D. Harrell
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 44
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Book Description
Author: Deborah Carver Fearon
Publisher:
ISBN:
Category : Beverages
Languages : en
Pages : 514
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Author: Association for Consumer Research (U.S.)
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 528
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Author: George David Hughes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: Secil Tuncalp
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 34
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Book Description
