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Author: B.Vaidyanathan
Publisher: Notion Press
ISBN: 1947498290
Category : Law
Languages : en
Pages : 134
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Book Description
Mr. B.Vaidyanathan, a Chemical Engineer by profession, and Chief Mentor, Consumer Protection Council, Rourkela, has been associated with the Indian consumer movement, for well over 30 years and has many achievements to his credit, apart from organising a voluntary consumer organisation in the tribal belt of Odisha. His single handed initiative through the National Consumer Disputes Redressal Commission (NCDRC), against the short-filling of cooking gas refills, resulted in the upgradation of 184 LPG bottling plants of the three Public Sector Oil Companies, M/s IOCL, BPCL and HPCL. Towards this upgradation, the Ministry of Petroleum & Natural Gas, Govt. of India, had to spend over Rs. 300 crores. The mute point is that this upgradation has brought relief to crores of unsuspecting housewives from Kashmir to Kanyakumari. Though the Supreme Court failed to deliver justice, in terms of compensation and punitive damages payable to a voluntary consumer organisation and to the Consumer Welfare Fund, as prescribed in the Consumer Protection Act, his determined zeal to pursue the matter till the filing of the Curative Petition and thereafter, should be an inspiration for all those young people, who have the nerves and the commitment to pursue social goals. Mr. Vaidyanathan has shared his varied experiences in this book, which is a must read not only for the interesting cases narrated therein, but a motivational story, led by an example of ‘Never Say Die’. This narrative has been made all the more interesting by sharing informative experiences relating to important consultative bodies and how the activists need to work to ensure delivery and what the government needs to do to protect the consumers better.
Author: B.Vaidyanathan
Publisher: Notion Press
ISBN: 1947498290
Category : Law
Languages : en
Pages : 134
Get Book Here
Book Description
Mr. B.Vaidyanathan, a Chemical Engineer by profession, and Chief Mentor, Consumer Protection Council, Rourkela, has been associated with the Indian consumer movement, for well over 30 years and has many achievements to his credit, apart from organising a voluntary consumer organisation in the tribal belt of Odisha. His single handed initiative through the National Consumer Disputes Redressal Commission (NCDRC), against the short-filling of cooking gas refills, resulted in the upgradation of 184 LPG bottling plants of the three Public Sector Oil Companies, M/s IOCL, BPCL and HPCL. Towards this upgradation, the Ministry of Petroleum & Natural Gas, Govt. of India, had to spend over Rs. 300 crores. The mute point is that this upgradation has brought relief to crores of unsuspecting housewives from Kashmir to Kanyakumari. Though the Supreme Court failed to deliver justice, in terms of compensation and punitive damages payable to a voluntary consumer organisation and to the Consumer Welfare Fund, as prescribed in the Consumer Protection Act, his determined zeal to pursue the matter till the filing of the Curative Petition and thereafter, should be an inspiration for all those young people, who have the nerves and the commitment to pursue social goals. Mr. Vaidyanathan has shared his varied experiences in this book, which is a must read not only for the interesting cases narrated therein, but a motivational story, led by an example of ‘Never Say Die’. This narrative has been made all the more interesting by sharing informative experiences relating to important consultative bodies and how the activists need to work to ensure delivery and what the government needs to do to protect the consumers better.
Author: Marta L. Tellado
Publisher: Hachette UK
ISBN: 1541768566
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
In an era of corporate overreach when consumers have never been more vulnerable to digital surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk-either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore. Marta L. Tellado, the president and CEO of Consumer Reports, has been an advocate for consumers for decades. In Buyer Aware, Tellado shows you the steps you can take to protect yourself from predatory business practices, and how to exert your inherent power as a consumer to spur politicians and businesses to clean up their act. Only then can we ensure that we have an economy that is fair, safe, and transparent for all, and puts consumers first.
Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Category : History
Languages : en
Pages : 578
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Book Description
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author: Roger Dooley
Publisher: John Wiley & Sons
ISBN: 1118175948
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264079661
Category :
Languages : en
Pages : 126
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Book Description
This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.
Author: Lace, Susanne
Publisher: Policy Press
ISBN: 1861347359
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. This book takes the debate beyond privacy issues, arguing that we are living in a world in which - more than ever before - our personal information defines our opportunities in life.
Author: Dr. Daniel Siegel, M.D.
Publisher: Penguin
ISBN: 0143111795
Category : Psychology
Languages : en
Pages : 402
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Book Description
New York Times bestseller · This groundbreaking new book from New York Times bestselling author Daniel J. Siegel, M.D., introduces readers to his pioneering, science-based meditation practice. Aware provides practical instruction for mastering the Wheel of Awareness, a life-changing tool for cultivating more focus, presence, and peace in one's day-to-day life. An in-depth look at the science that underlies meditation's effectiveness, this book teaches readers how to harness the power of the principle "Where attention goes, neural firing flows, and neural connection grows." Siegel reveals how developing a Wheel of Awareness practice to focus attention, open awareness, and cultivate kind intention can literally help you grow a healthier brain and reduce fear, anxiety, and stress in your life. Whether you have no experience with a reflective practice or are an experienced practitioner, Aware is a hands-on guide that will enable you to become more focused and present, as well as more energized and emotionally resilient in the face of stress and the everyday challenges life throws your way.
Author: Lawrence B. Glickman
Publisher: University of Chicago Press
ISBN: 0226298663
Category : Political Science
Languages : en
Pages : 424
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Book Description
A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.
Author: Aradhna Krishna
Publisher: Springer
ISBN: 1137346051
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Author: Una Glennon
Publisher: GRIN Verlag
ISBN: 3346278433
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
