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Author: Nova Scotia. Department of Agriculture and Marketing
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 132
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Book Description
Author: Nova Scotia. Department of Agriculture and Marketing
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 132
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Book Description
Author: Álvaro Matias
Publisher: Springer
ISBN: 3319149202
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different parts of the world, based on modern theoretical approaches and adequate analysis tools, in the context of their policy or managerial implications. The first part of the book discusses the analysis and assessment of quantitative tourism impacts on local economies, while the second part focuses on non-material aspects of tourism development, in particular those related to the role of innovation and human resources. The final section highlights the different dynamics often observed in tourism destinations arising from the interaction between tourists and local communities.
Author: Clare A. Gunn
Publisher: Taylor & Francis
ISBN: 9781560325208
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Murat Ozyavuz
Publisher: BoD – Books on Demand
ISBN: 9535106546
Category : Science
Languages : en
Pages : 376
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Book Description
Landscape architecture is the design of outdoor and public spaces to achieve environmental, socio-behavioral, and/or aesthetic outcomes. It involves the systematic investigation of existing social, ecological, and geological conditions and processes in the landscape, and the design of interventions that will produce the desired outcome. The scope of the profession includes: urban design; site planning; town or urban planning; environmental restoration; parks and recreation planning; visual resource management; green infrastructure planning and provision; and private estate and residence landscape master planning and design - all at varying scales of design, planning and management. This book contains chapters on recent developments in studies of landscape architecture. For this reason I believe the book would be useful to the relevant professional disciplines.
Author: Javier Martínez-Falcó
Publisher: Springer Nature
ISBN: 303154837X
Category :
Languages : en
Pages : 244
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Book Description
Author: M R Dileep
Publisher: I K International Pvt Ltd
ISBN: 9385909673
Category : Travel
Languages : en
Pages : 494
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Book Description
Tourism: Concepts, Theory and Practice deals with all the fundamental aspects of tourism that are to be learnt by students of tourism, air transport, travel and hospitality disciplines. It gives an insight into the concept of tourism from different perspectives, various types of tourism, travel motivation and demand, industrial elements of tourism, destination and its elements, various organizations functioning in tourism, planning and development of tourism, and its benefits and impacts. Moreover, various aspects of sustainable tourism, ecotourism and responsible tourism are also included. An introduction to marketing and information technology applications in tourism is also given. The book concludes with a discussion on current status of tourism, contemporary issues in tourism and the future prospects. This book with detailed information on tourism principles, policies and practices, will prove to be an essential learning tool for all those pursuing a career in any sector of tourism.
Author: William Logan
Publisher: John Wiley & Sons
ISBN: 1118486617
Category : Social Science
Languages : en
Pages : 624
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Book Description
A Companion to Heritage Studies is a comprehensive, state-of-the-art survey of the interdisciplinary study of cultural heritage. Outlines the key themes of research, including cultural preservation, environmental protection, world heritage and tourism, ethics, and human rights Accessibly organized into a substantial framework-setting essay by the editors followed by three sections on expanding, using and abusing, and recasting heritage Provides a cutting-edge guide to emerging trends in the field that is that is global in scope, cross-cultural in focus and critical in approach Features contributions from an international array of scholars, including some with extensive experience in heritage practice through UNESCO World Heritage Centre, ICOMOS, and national heritage systems
Author: Marianna Sigala
Publisher: Springer
ISBN: 3030004376
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1317929659
Category : Business & Economics
Languages : en
Pages : 731
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Book Description
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Author: Androniki Kavoura
Publisher: Springer
ISBN: 3030124533
Category : Business & Economics
Languages : en
Pages : 1284
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Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
