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Americanization and Its Limits

Americanization and Its Limits PDF Author: Jonathan Zeitlin
Publisher: Oxford University Press, USA
ISBN: 9780199269044
Category : Business & Economics
Languages : en
Pages : 436

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Book Description
An analysis of Americanization in European and Japanese industry after World War II. The contributors analyze the creative role of local actors in selectively adapting US technology and management methods to suit local conditions, and in creating hybrid forms combining foreign and indigenous practices in unforeseen, yet remarkably competitive ways.