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Author: Samuel Fromartz
Publisher: HMH
ISBN: 0547416008
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Author: Robin O'Sullivan
Publisher: University Press of Kansas
ISBN: 0700621334
Category : History
Languages : en
Pages : 390
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Book Description
In 1947, when J. I. Rodale, editor of Organic Gardening, declared, "the Revolution has begun," a mere 60,000 readers and a ragtag army of followers rallied to the cause, touting the benefits of food grown with all-natural humus. More than a half century later, organic farming is part of a multi-billion-dollar industry, spreading from the family farm to agricultural conglomerates, and from the supermarket to the farmer's market to the dinner tables of families all across America. In the organic zeitgeist the adage "you are what you eat" truly applies, and this book reveals what the dynamics of organic culture tells us about who we are. Rodale's goal was to improve individuals and the world. American Organics shows how the organic movement has been more successful in the former than the latter, while preserving connections to environmentalism, agrarianism, and nutritional dogma. With the unbiased eye of a cultural historian, Robin O'Sullivan traces the movement from agricultural pioneers in the 1940s to hippies in the 1960s to consumer activists today—from a counter cultural moment to a mainstream concern, with advocates in highbrow culinary circles, agri-business, and mom-and-pop grocery stores. Her approach is holistic, examining intersections of farmers, gardeners, consumers, government regulations, food shipping venues, advertisements, books, grassroots groups, and mega-industries involved in all echelons of the organic food movement. In American Organic we see how organic growing and consumption has been everything from a practical decision, lifestyle choice, and status marker to a political deed, subversive effort, and social philosophy—and how organic production and consumption are entrenched in the lives of all Americans, whether they eat organic food or not.
Author: Samuel Fromartz
Publisher: HMH
ISBN: 0547416008
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Author: Nick Neddo
Publisher:
ISBN: 1592539262
Category : Art
Languages : en
Pages : 163
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Book Description
This is an art book which highlights the possibility of using natural, organic materials as art supplies and inspiration.
Author: Robert Paarlberg
Publisher: Vintage
ISBN: 0525566813
Category : Health & Fitness
Languages : en
Pages : 369
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Book Description
A bold, science-based corrective to the groundswell of misinformation about food and how it's produced, examining in detail local and organic food, food companies, nutrition labeling, ethical treatment of animals, environmental impact, and every other aspect from farm to table. Consumers want to know more about their food—including the farm from which it came, the chemicals used to grow it, its nutritional value, how the animals were treated, and the costs to the environment. They are being told that buying organic foods, unprocessed and sourced from small local farms, is the most healthful and sustainable option. But what if we’re wrong? In Resetting the Table, Robert Paarlberg reviews the evidence and finds abundant reason to disagree. He delineates the ways in which global food markets have in fact improved our diet, and how "industrial" farming has recently turned green, thanks to GPS-guided precision methods that cut energy use and chemical pollution. He makes clear that America's serious obesity crisis does not come from farms, or from food deserts, but instead from "food swamps" created by food companies, retailers, and restaurant chains. And he explains how, though animal welfare is lagging behind, progress can be made through continued advocacy, more progressive regulations, and perhaps plant-based imitation meat. He finds solutions that can make sense for farmers and consumers alike and provides a road map through the rapidly changing worlds of food and farming, laying out a practical path to bring the two together.
Author: Bernard Jaworski
Publisher: Emerald Group Publishing
ISBN: 183982686X
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Author: Eliot Coleman
Publisher: Chelsea Green Publishing
ISBN: 160358014X
Category : Gardening
Languages : en
Pages : 355
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Book Description
With more than 45,000 sold since 1989, The New Organic Grower has become a modern classic. In this newly revised and expanded edition, master grower Eliot Coleman continues to present the simplest and most sustainable ways of growing top-quality organic vegetables. Coleman updates practical information on marketing the harvest, on small-scale equipment, and on farming and gardening for the long-term health of the soil. The new book is thoroughly updated, and includes all-new chapters such as: Farm-Generated Fertility—how to meet your soil-fertility needs from the resources of your own land, even if manure is not available. The Moveable Feast—how to construct home-garden and commercial-scale greenhouses that can be easily moved to benefit plants and avoid insect and disease build-up. The Winter Garden—how to plant, harvest, and sell hardy salad crops all winter long from unheated or minimally heated greenhouses. Pests—how to find "plant-positive" rather than "pest-negative" solutions by growing healthy, naturally resistant plants. The Information Resource—how and where to learn what you need to know to grow delicious organic vegetables, no matter where you live. Written for the serious gardener or small market farmer, The New Organic Grower proves that, in terms of both efficiency and profitability, smaller can be better.
Author: Charles A. Francis
Publisher: ASA-CSSA-SSSA
ISBN: 9780891181736
Category : Technology & Engineering
Languages : en
Pages : 382
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Book Description
This book represents a current look at what we know about organic farming practices and systems, primarily from the U.S. and Canadian perspectives. the discussion begins with history and certification, ecological knowledge as the foundation for sustaining food systems, and biodiversity. The next chapters address crop-animal systems; forages, grain, oil seed, and specialty crops; organic cropping and soil nutrient needs; and vegetation and pest management. Readers will next learn about marketing organics, organic foods and food security, and education and research. The book concludes with a survey of the future of organic farming and a perspective on the agricultural industry and the future of the rural sector.--COVER.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 308
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Book Description
Author: Eldor A. Paul
Publisher: CRC Press
ISBN: 1000721965
Category : Science
Languages : en
Pages : 436
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Book Description
The presence - or absence - of soil organic matter (SOM) has important implications for agricultural productivity. It could also have significant implications for global climate due to its role as a source/sink of carbon. Therefore, it is important to understand the issues related to the accumulation or loss of SOM, to use what we have learned from experiments to make sound decisions about soil and crop management, and to test models and future concepts concerning SOM management. A database is included with the book, presenting tabular data for 34 sites in North America. Soil Organic Matter in Temperate Agroecosystems discusses all of these issues and more, answering such questions as:
Author: Mike Little
Publisher: Sunstone Press
ISBN: 0865347077
Category : Organic farming
Languages : en
Pages : 206
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Book Description
"Organic Tobacco Growing in America" is a quintessential American story of applying vision and values to innovation. The practical guide is ideal for a world that yearns for sustainable, Earth-friendly farming.
