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Public Opinion

Public Opinion PDF Author: Barbara A. Bardes
Publisher: Rowman & Littlefield
ISBN: 1442215011
Category : Public opinion
Languages : en
Pages : 393

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Book Description
The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history.