Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1608

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Book Description
A union list of serials commencing publication after Dec. 31, 1949.

Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 494

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Author:
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 544

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Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550

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Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category : Computers
Languages : en
Pages : 140

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Author: Bruce Garrison
Publisher: Routledge
ISBN: 1135676771
Category : Language Arts & Disciplines
Languages : en
Pages : 494

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Book Description
The new edition of this successful text gives advanced writers and reporters a thorough look at newspaper, magazine, and newsletter feature writing. It includes computer-based research tools and a discussion of online publications and resources. This edition emphasizes three primary aspects of feature writing: *introduction and writing skills--the basics, *article types, and *the collegiate and professional writing life. Readers learn from the narrative, from the advice of professionals, and by example. Each chapter contains excerpts and complete articles from some of the nation's leading publications to illustrate points made in the text.

Author: Joe Kraynak
Publisher: Que Publishing
ISBN: 0789734087
Category : Electronic books
Languages : en
Pages : 1130

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Book Description
Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.

Author: Lester Lloyd-Reason
Publisher: Edward Elgar Publishing
ISBN: 184720709X
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
There are 18 contributions in the book; all of whom are very highly regarded in the fields of entrepreneurship and international management. . . the book is well researched and edited. The book provides an excellent discussion on the importance of SMEs in the global economy. Through a number of different case study examples and discussion of various elements of the internationalization process, this book provides an outstanding resource for the study of SMEs that operate in the international market. Vanessa Ratten, Journal of International Entrepreneurship This book is most timely. It arrives at a time when globalisation and new technologies present major opportunities and challenges to the role of the independent small and medium sized business in economies. . . The book s strength in dealing with many of the emerging issues is underpinned by a truly international range of contributors with a strong mix of practical as well as academic experience. From the preface by Allan Gibb, Professor Emeritus, Durham University, UK Lester Lloyd-Reason and Leigh Sear bring together leading researchers and thinkers in this critical guide to the ongoing, worldwide research shaping the role played by SMEs within today s global economy. The expert contributors contend that the past twenty years have seen an explosion in research into international SMEs, resulting in a considerable body of academic literature and thinking. This research, they argue, may merely serve to increase our lack of understanding in this area, and often results in myths and misconceptions upon which SME policies and support programmes have been developed and introduced. They go on to suggest that academic models are often poorly suited to the problems faced by SMEs within the international trading environment. In many instances, the contributors find SMEs at the vanguard of the challenge to accepted business practices: it is these challenges that underpin the text. Illustrating that today s SMEs are faced with the critical issue of how to create and maintain a sustainable competitive advantage in light of the increased complexity of international trade and global business linkages, this Handbook will prove invaluable to both academics and practitioners involved in business and management and entrepreneurship.

Author:
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 540

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Author:
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ISBN:
Category : Trademarks
Languages : en
Pages : 1194

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Book Description