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Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Category : Design
Languages : en
Pages : 2261
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Book Description
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Category : Design
Languages : en
Pages : 2261
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Book Description
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Author: R. Roger Remington
Publisher:
ISBN: 9780262680769
Category : Design
Languages : en
Pages : 196
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Book Description
In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history.
Author: R. Roger Remington
Publisher: W. W. Norton & Company
ISBN: 9780393730029
Category : Antiques & Collectibles
Languages : en
Pages : 152
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Book Description
This text documents the work of Lester Beall, whose graphic design projects included advertising, product styling, packaging, exhibits, murals, posters, books and magazines. Beall was posthumously awarded the 1993 Lifetime Achievement Award by the American
Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061836893
Category : Art
Languages : en
Pages : 344
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Book Description
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.
Author: R. Roger Remington
Publisher: Yale University Press
ISBN: 9780300098167
Category : Design
Languages : en
Pages : 202
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Book Description
Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.
Author: Billboard Books
Publisher: Watson-Guptill Publications
ISBN: 9780823065189
Category : Art
Languages : en
Pages : 352
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Book Description
Winning entries in AIGA's 1995-96 competitions, representing the very best in American graphics work, are honored in this excellent guide, which includes a complete reference list of designers, illustrators, typographers, printers, and others involved in their creation and production.
Author: Tad Crawford
Publisher: Allworth
ISBN: 9781581155099
Category : Design
Languages : en
Pages : 336
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Book Description
"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: D. K. Holland
Publisher: Rockport Publishers
ISBN:
Category : Commercial art
Languages : en
Pages : 252
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Book Description
This second volume displays the work of 37 of the best designers and design firms from across the United States. Organized by DK Holland of the Pushpin with Chip Kidd and Jessica Helfand, the selection presents such firms as Looking, Los Angeles; Post Tool, San Francisco, Modern Dog, Seattle; Carlos Segura, Chicago; Go Media, Austin Texas; Greteman Design, Wichita, Kansas; P. Scott Makela, Minneapolis; Werner Design Works, Minneapolis; and Design!, Atlanta.
Author: Bradbury Thompson
Publisher: Yale University Press
ISBN: 0300238576
Category : Design
Languages : en
Pages : 233
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Book Description
A revered classic of American design delights anew with the freshness and ingenuity of its approach Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world. Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work. Both a retrospective and a manifesto, the book surveys Thompson's timeless contributions to American graphic design, including his experimental work and his work in magazines, typography, books, simplified alphabets, and contemporary postage stamps. Published for the first time in paperback, this classic text is now available for a new generation of designers and students.
Author: David Consuegra
Publisher: Simon and Schuster
ISBN: 1621535827
Category : Design
Languages : en
Pages : 894
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Book Description
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
