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Author: Nijaz Bajgoric
Publisher: IGI Global Snippet
ISBN: 9781605667232
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
"This book provides chapters describing in more detail the structure of information systems pertaining to enabling technologies, aspects of their implementations, IT/IS governing, risk management, disaster management, interrelated manufacturing and supply chain strategies, and new IT paradigms"--Provided by publisher.
Author: Nijaz Bajgoric
Publisher: IGI Global Snippet
ISBN: 9781605667232
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
"This book provides chapters describing in more detail the structure of information systems pertaining to enabling technologies, aspects of their implementations, IT/IS governing, risk management, disaster management, interrelated manufacturing and supply chain strategies, and new IT paradigms"--Provided by publisher.
Author: Christopher Vollmer
Publisher: McGraw Hill Professional
ISBN: 0071508295
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author: Clara Shih
Publisher: Prentice Hall
ISBN: 0134263502
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life
Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395782
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Author: Tony Little
Publisher: Wiley
ISBN: 0470597623
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of transforming fear, failure, and adversity into victory. Many people today recognize a powerful correlation between physical health and business success. Tony Little is living proof of this connection. Having worked his way up from poverty and sickness to become, as Jay Leno called him, "America's personal trainer," he is also the most successful and recognizable salesman on the planet today, selling a record-breaking 3 billion dollars worth of retail product on TV. Now, in There's Always a Way, Tony reveals how he's used the hard knocks in his own life to develop unique selling strategies that make him a living brand. Tony explains how to use fears and insecurities to sharpen one's selling game and build self-confidence Tony demonstrates dynamite secrets for self-motivation, overcoming negativity, and thinking out of the box Tony explains how to build a positive mind set, create a buzz, exploit humor, find a niche, set goals, ask the right questions, close the sale, make the customer into a star, achieve peak selling performance, and turn oneself into a lean, mean selling machine Having grown his business in a tough market, Tony explains how to stand out in these down times There's Always a Way is a perfect read for goal setters, for movers and groovers moving up, for businesspersons who want to learn to win. Read it and be motivated to make every sales opportunity into a formula for success.
Author: Hiroshi Mikitani
Publisher: John Wiley & Sons
ISBN: 1119412226
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Practical advice for your personal journey, from a self-made billionaire Business-Do is your personal handbook for achieving happiness by systematically turning your dreams into reality. Success looks different to everyone, but author Hiroshi Mikitani exemplifies its essential, universal qualities: as the founder and CEO of Rakuten, Mikitani is a self-made entrepreneur who became Japan's leader in the new global economy—a journey that made him a billionaire. In this book, he shows you how to achieve your own version of success in work and in life. Paying homage to Japan's ethos of quality and discipline, this book shares 89 principles Mikitani has gathered over the course of his remarkable career. These thought-provoking, action-oriented rules show you everything from how useful your dreams are, to the best way to harness the internet, to what management techniques work to the importance of self-improvement. The result: your own powerful, personal playbook straight from the mind of an inspirational trailblazer. Mikitani guided Rakuten from its 1997 foundation to become one of the world's largest e-commerce platforms, with a still rapidly-expanding global footprint reaching industries including fintech, messaging, digital content, and even drones. This book describes the ideas, thoughts, actions, and philosophies that drove Mikitani to the top. Discover the myriad ways in which the internet is fundamentally transforming the world Learn from a blend of Japanese discipline and commitment to quality and the Silicon Valley approach to business, where collaboration and agility are essential and lucrative Adopt data-driven management techniques that constantly question, constantly improve, and empower people to exceptional performance Share in Mikitani's optimistic vision, and his industry-specific predictions Happiness is something you live every day. It is both the result and the critical ingredient of success, and there is plenty to go around. Business-Do gives you the principles you need on your own journey to success.
Author: Ross Shafer
Publisher: John Wiley & Sons
ISBN: 1118145453
Category : Business & Economics
Languages : en
Pages : 75
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Book Description
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
Author: Colin L. Campbell
Publisher: Springer
ISBN: 9783319500065
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Ramanathan, Raja
Publisher: IGI Global
ISBN: 1466641940
Category : Computers
Languages : en
Pages : 411
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Book Description
While business functions such as manufacturing, operations, and marketing often utilize various software applications, they tend to operate without the ability to interact with each other and exchange data. This provides a challenge to gain an enterprise-wide view of a business and to assist real-time decision making. Service-Driven Approaches to Architecture and Enterprise Integration addresses the issues of integrating assorted software applications and systems by using a service driven approach. Supporting the dynamics of business needs, this book highlights the tools, techniques, and governance aspects of design, and implements cost-effective enterprise integration solutions. It is a valuable source of information for software architects, SOA practitioners, and software engineers as well as researchers and students in pursuit of extensible and agile software design.
Author: James H. Wigton
Publisher: Xulon Press
ISBN: 1609579887
Category : Biography & Autobiography
Languages : en
Pages : 364
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Book Description
Publisher location from publisher website.
