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Author: Christopher Vollmer
Publisher: McGraw Hill Professional
ISBN: 0071508295
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author: Christopher Vollmer
Publisher: McGraw Hill Professional
ISBN: 0071508295
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author: Rory Cellan-Jones
Publisher: Bloomsbury Publishing
ISBN: 1472981197
Category : Medical
Languages : en
Pages : 305
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Book Description
The inside story of how tech became personal, and pernicious, from the BBC's technology correspondent
Author: Carol Levine
Publisher:
ISBN:
Category : Family & Relationships
Languages : en
Pages : 304
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Book Description
This substantially updated book presents an intimate look at the world of family caregiving through compelling narratives by caregivers that capture the intensity of the caregiving experience, while chapters by noted health care professionals analyze the impact of caregiving, urge more professional advocacy on behalf of caregivers, and offer insightful suggestions for building partnerships for change and fostering improvement.
Author: Susan May Warren
Publisher: NavPress
ISBN: 1496403525
Category : Fiction
Languages : en
Pages : 399
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Book Description
After a failed dig in Honduras, aspiring archaeologist Casper Christiansen heads home to Minnesota to face his unresolved feelings for Raina Beaumont, the woman of his dreams. But when he arrives unannounced on her doorstep, he receives the shock of a lifetime: Raina is pregnant with someone else’s baby. Heartbroken, especially when he discovers the identity of the baby’s father, Casper tables his dreams and determines to be dependable for once, helping his older brother, Darek, prepare the family resort for its grand reopening. Casper longs to be the hero of at least one family story, but a never-ending Deep Haven winter and costly repairs threaten their efforts—and the future of the resort. Worse, one of Casper’s new jobs constantly brings him into contact with Raina, whom he can’t seem to forget. A tentative friendship begins to heal fresh wounds, but can they possibly overcome past mistakes and current choices to discover a future together?
Author: Sarah Jio
Publisher: Ballantine Books
ISBN: 1101885033
Category : Fiction
Languages : en
Pages : 288
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Book Description
A gripping novel about the kind of love that never lets go, and the heart’s capacity to remember, from the New York Times bestselling author of Blackberry Winter and The Violets of March Enjoying a romantic candlelit dinner with her fiancé, Ryan, at one of Seattle’s chicest restaurants, Kailey Crain can’t believe her good fortune: She has a great job as a journalist and is now engaged to a guy who is perfect in nearly every way. As she and Ryan leave the restaurant, Kailey spies a thin, bearded homeless man on the sidewalk. She approaches him to offer up her bag of leftovers, and is stunned when their eyes meet, then stricken to her very core: The man is the love of her life, Cade McAllister. When Kailey met Cade ten years ago, their attraction was immediate and intense—everything connected and felt right. But it all ended suddenly, leaving Kailey devastated. Now the poor soul on the street is a faded version of her former beloved: His weathered and weary face is as handsome as Kailey remembers, but his mind has suffered in the intervening years. Over the next few weeks, Kailey helps Cade begin to piece his life together, something she initially keeps from Ryan. As she revisits her long-ago relationship, Kailey realizes that she must decide exactly what—and whom—she wants. Alternating between the past and the present, Always is a beautifully unfolding exploration of a woman faced with an impossible choice, a woman who discovers what she’s willing to save and what she will sacrifice for true love. Praise for Always “[Sarah] Jio’s novel is a fantastic read that explores the world of lost love in a poignant and beautiful way, while still being light and easy to digest. The protagonist is one whom readers can relate to. . . . Jio’s tale also beautifully blends stories from both the past and the present. . . . It’s a great read and comes with high recommendations.”—RT Book Reviews “Jio’s newest novel explores intersections of past and present and the complexities of love. . . . [Kailey] must confront her own past as she tries to figure out what she really wants. . . . Fans of Jio’s work will still find her signature emotional depth.”—Publishers Weekly “A heartwarming story of personal growth and the power of nostalgia . . . Fans of Elin Hilderbrand and Emily Giffin should enjoy this warm and compassionate novel.”—Booklist “Perfect for fireside reading.”—PopSugar
Author: Jane Blatt
Publisher: Random House Books for Young Readers
ISBN: 0375982051
Category : Juvenile Fiction
Languages : en
Pages : 43
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Book Description
Babies and toddlers join in an exuberant celebration of books of all shapes and sizes in this charming picture book. For little kids, books can be anything from a chair, to a tower, to a hat. But once little ones discover the magical world that can be found inside a book, the best thing a book can be—is a book! This joy of discovery is evident on the faces of these little kids as they open up a book and find a favorite story. In short, this book about books is so adorable and tempting, it will have toddlers and parents running to libraries and bookstores everywhere.
Author: Emma Dodd
Publisher: Templar
ISBN: 076367544X
Category : Juvenile Fiction
Languages : en
Pages : 25
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Book Description
One little elephant learns that a parent’s love is unconditional. There is always love between parent and child, which is the heartwarming message in an exquisite new title from Emma Dodd. Featuring stunning illustrations of an elephant family and with interior pages embellished with foil, this makes a handsome addition to any nursery bookshelf.
Author: Lynette Eason
Publisher: Revell
ISBN: 1441245502
Category : Fiction
Languages : en
Pages : 327
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Book Description
The bodyguards of Elite Guardians Agency have more than just skill and prowess in common--they're also all women. When it becomes clear that popular psychiatrist and radio personality Wade Savage has a stalker, his father secretly hires Elite Guardians in order to protect his son. But when Wade's bodyguard is attacked and nearly killed, agency owner Olivia Edwards must step in and fill the gap. Olivia's skills are about to be tested to the limit as Wade's stalker moves from leaving innocent gifts at his door to threatening those closest to him. Olivia has the feeling that she's next on the list. And to complicate things even further, she realizes that her heart may be in as much danger as her client. Bestselling author and fan favorite Lynette Eason drops readers right into the action in this fast-paced new series with a unique twist. Readers will love these strong female characters who put it all on the line to save lives.
Author: Justin A. Reynolds
Publisher: HarperCollins
ISBN: 0062748394
Category : Young Adult Fiction
Languages : en
Pages : 389
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Book Description
“One of the best love stories I’ve ever read.” —Angie Thomas, #1 New York Times bestselling author of The Hate U Give “Read this one, reread it, and then hug it to your chest.” —Becky Albertalli, #1 New York Times bestselling author of Simon vs. the Homo Sapiens Agenda Debut author Justin A. Reynolds delivers a hilarious and heartfelt novel about the choices we make, the people we choose, and the moments that make a life worth reliving. Perfect for fans of Nicola Yoon and John Green. When Jack and Kate meet at a party, bonding until sunrise over their mutual love of Froot Loops and their favorite flicks, Jack knows he’s falling—hard. Soon she’s meeting his best friends, Jillian and Franny, and Kate wins them over as easily as she did Jack. But then Kate dies. And their story should end there. Yet Kate’s death sends Jack back to the beginning, the moment they first meet, and Kate’s there again. Healthy, happy, and charming as ever. Jack isn’t sure if he’s losing his mind. Still, if he has a chance to prevent Kate’s death, he’ll take it. Even if that means believing in time travel. However, Jack will learn that his actions are not without consequences. And when one choice turns deadly for someone else close to him, he has to figure out what he’s willing to do to save the people he loves.
Author: Edna Woolman Chase
Publisher:
ISBN: 9781851779697
Category : BIOGRAPHY & AUTOBIOGRAPHY
Languages : en
Pages :
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Book Description
