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Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781950863235
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781950863235
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Author: Anne Lyle
Publisher: Watkins Media Limited
ISBN: 0857662155
Category : Fiction
Languages : en
Pages : 515
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Book Description
When Tudor explorers returned from the New World, they brought back a name out of half-forgotten Viking legend: skraylings. Red-sailed ships followed in the explorers’ wake, bringing Native American goods--and a skrayling ambassador--to London. But what do these seemingly magical beings really want in Elizabeth I’s capital? Mal Catlyn, a down-at-heel swordsman, is seconded to the ambassador's bodyguard, but assassination attempts are the least of his problems. What he learns about the skraylings and their unholy powers could cost England her new ally--and Mal his soul. File Under: Fantasy [ Midsummer Magic | Skraylings | Double Trouble | Comedy of Terrors ] e-book ISBN: 978-0-85766-215-6
Author: Rory Sutherland
Publisher: HarperCollins
ISBN: 0062388436
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author: Ben Jonson
Publisher: A&C Black
ISBN: 1408144727
Category : Drama
Languages : en
Pages : 192
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Book Description
The Alchemist is set during a plague epidemic in the Liberty of Blackfriars in 1610 - and was first performed on tour in 1610 by the company whose London home at Blackfriars was temporarily closed due to a plague epidemic. The play is a sublimely accomplished satirical farce about people's diverse dreams of self-refinement: they all want to transform themselves into something nobler, richer, more powerful, more virile, just as base metal was supposed to be transformed into gold in the alchemical process. During their master's absence from the house, the con-artists Face, Subtle and Doll Common dupe a series of 'customers' whose greed leads them to believe in the existence of the fabled Philosopher's Stone. As their equipment boils over and blows up in the offstage kitchen, so their plot heats up and is exploded by the sceptical Surly and the arrival of their master - who quietly pockets their proceeds and marries the rich widow to boot. The lively introduction focuses on the play as a comedy about swindlers and characters on the margins of society. It highlights Jonson's cratft as a dramatist and his masterful use of language, building into the play all actors and directors need to know about its characters and action. With helpful on-page commentary notes, this student edition also discusses the play in its theatrical and historical context and traces its connections to modern theatre, bringing its farcical comedy vividly to life.
Author: John F. Moffitt
Publisher: State University of New York Press
ISBN: 0791486907
Category : Religion
Languages : en
Pages : 512
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Book Description
Acknowledged as the "Artist of the Century," Marcel Duchamp (1887–1968) left a legacy that dominates the art world to this day. Inventing the ironically dégagé attitude of "ready-made" art-making, Duchamp heralded the postmodern era and replaced Pablo Picasso as the role model for avant-garde artists. John F. Moffitt challenges commonly accepted interpretations of Duchamp's art and persona by showing that his mature art, after 1910, is largely drawn from the influence of the occult traditions. Moffitt demonstrates that the key to understanding the cryptic meaning of Duchamp's diverse artworks and writings is alchemy, the most pictorial of all the occult philosophies and sciences.
Author: Catherine MacCoun
Publisher: Shambhala Publications
ISBN: 1590303695
Category : Body, Mind & Spirit
Languages : en
Pages : 274
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Book Description
Looks at alchemy as real magic that can be used by individuals to transform their spiritual and material worlds, and includes advice and exercises designed to help people harness and apply the principles of alchemy in their lives.
Author: Ronald D. Gray
Publisher: CUP Archive
ISBN:
Category :
Languages : en
Pages : 344
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Book Description
Author: Frater Albertus
Publisher: Weiser Books
ISBN: 1633412474
Category : Body, Mind & Spirit
Languages : en
Pages : 162
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Book Description
“If you really want to learn the basic principles of practical alchemy, Frater Albertus’ Alchemist’s Handbook is literally is worth its weight in gold.”—from the foreword by Israel Regardie, author of The Golden Dawn: The Original Account of the Teachings, Rites, and Ceremonies of the Hermetic Order The Alchemist's Handbook has long been considered a modern-day classic on the actual practice of alchemy since its first publication in 1960. The book still stands as a groundbreaking work presenting in clear, concise language a practical manual of working knowledge that was formerly handed down only under oath of secrecy. The scope of alchemical work is to provide both a means to synthesize all the other sciences and the necessary training of the intellectual and spiritual faculties. “Hermetic philosophy, with its practical arcanum,” writes Frater Albertus, “repeats itself over and over again in the ancient axiom ‘As above, so below. As below, so above.’" The Alchemist's Handbook discusses in detail: The basic fundamental principles of alchemy. A guide to the formation of an inexpensive home laboratory with illustrations of the necessary equipment. Step-by-step instructions for the work of the Lesser Circulation, the alchemical transformation within the plant kingdom. “The teachings of Frater Albertus are part of a lineage that traces back to Rosicrucian sources and much earlier and The Alchemist’s Handbook is still the best introduction to that lineage. If you feel the call of Alchemy and want real information on the subject, this is definitely the book you will want to read, reread, and read again. It may just turn out to be the book that changes your life.”—From the foreword by Robert Allen Bartlett, author of Real Alchemy: A Primer of Practical Alchemy First published by Weiser Books in 1974, this new Weiser Classics edition includes a new foreword by Robert Allen Bartlett, author of Real Alchemy.
Author: Peter Levenda
Publisher: Nicolas-Hays, Inc.
ISBN: 0892546298
Category : Body, Mind & Spirit
Languages : en
Pages : 392
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Book Description
The Tantric Alchemist is a work on alchemy as decoded by Tantra and a work on Tantra as understood by alchemists. It uncovers works by Thomas Vaughan and suggests how he and his wife—a 17th-century Welsh couple unique in the history of western alchemy—met their fate when dealing with forces they knew only too well, but which were stronger than their ability to control them. Using the works of Vaughan as his text, Levenda applies the “twilight language” of Tantra to the surreal prose of the alchemist and in the process lays bare the lineaments of the arcane tradition that gave rise to the legend of Christian Rosenkreutz, the reputed founder of Rosicrucianism who learned his art in the East; and to the 19th- and 20th-century occult movements lead by such luminaries as P.B. Randolph, Theodore Reuss, Helena Blavatsky, and Aleister Crowley who also sought (and discovered) this technology in the religions and cultures of Asia. Readers will find that the many disparate threads of an authentic spiritual tradition are woven together here in a startling tapestry that reveals—without pretense or euphemism—the psycho-sexual technique that is at the root of both Tantra and alchemy: that is to say, of both Asian and European forms of esoteric praxis.
Author: Ronald Douglas Gray
Publisher: Cambridge University Press
ISBN: 110801528X
Category : Literary Criticism
Languages : en
Pages : 334
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Book Description
This 1952 study analyses Goethe's writings in the light of his youthful readings in alchemy.
