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Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781558539747
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.
Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781558539747
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.
Author: Tsufit
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: David L. Rogers
Publisher: FT Press
ISBN: 0132704072
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Author: Adam Cates
Publisher: Createspace Independent Publishing Platform
ISBN: 9781499236415
Category : Performing arts
Languages : en
Pages : 0
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Book Description
'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing down the professional path. More than 90 successful actors, singers, dancers, directors, choreographers, artistic directors, producers, agents, and casting directors contribute current insightful facts about working in today's entertainment industry. A wealth of topics-marketing, networking, type, strategy, auditions, education, where the work is, rejection, contract negotiations, rehearsal protocol, understudies, unions, agents, managers, tax deductions, professional conduct, survival jobs, career longevity, career transition, and much more-are made accessible through humor, real stories, and to-the-point advice. With a fresh and honest focus, THE BUSINESS OF SHOW will prepare you to pursue your dreams of working in "the biz" with passion and, more than ever, a comprehensive understanding of the business side.
Author: Tom Becka
Publisher: Concierge Publishing Svcs.
ISBN: 0981546110
Category : Sales management
Languages : en
Pages : 162
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Book Description
Showbiz is really two words.#13;There's the show part and there's the business part.#13;Without the business, there is no show. Without the show, there is no business.#13;Tom Becka brings together his experiences as a stand-up comedian, radio host, teacher, sales manager, and columnist to show you the powerful techniques entertainers use to engage their audiences. Want to know how you can use these surprisingly simple techniques in your sales career?
Author: Alan Young
Publisher: Bearmanor Media
ISBN: 9781593930530
Category : Biography & Autobiography
Languages : en
Pages : 108
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Book Description
You've heard Wilbur speak about Mr. Ed. Now read what Alan Young has to say about: CHAPTER ONE Radio - the simple life! (Paul Whiteman, Tallulah Bankhead, Zero Mostel, Eddie Cantor, Jo Stafford) CHAPTER TWO HOLLYWOOD The breeding ground of character - and characters. ("Androcles and the Lion," Jim Backus, George Bernard Shaw, Victor Mature) CHAPTER THREE HOLLYWOOD PARTIES (Atwater Kent, Maggie Ettinger, "Margie," Louella Parsons, Jack Benny, Mary Livingston, George Burns, Ozzie & Harriett, Edgar Bergen, Orson Welles, Rita Hayworth, Red Skelton) CHAPTER FOUR Hollywood Hotchpotch (Extras & Agents) CHAPTER FIVE Watch them - they're teaching you! (Peter Lorre, Clifton Webb, Jane Russell, Gower Champion, Jeannie Mahoney, Audrey Totter) CHAPTER SIX The good old days, or Have I been around that long? (Mickey Rooney, Jane Powell, Elizabeth Taylor, Roddy McDowell, Jeanne Craine, Bob Hope, Jack Benny, Fibber McGee. Red Skelton, Sonja Henie, Dinah Shore, Bing Crosby) CHAPTER SEVEN TELEVISION The box they put radio into (Fred Allen, James Gleason, Chester, Chester Clute, Wally Ford) CHAPTER EIGHT ON STAGE PLEASE! (John Charles Thomas, Ben Blue, Joe Besser) CHAPTER NINE THE TIME MACHIINE (George Pal, Tom Thumb, H.G. Welles) EPILOGUE It was easier then
Author: Donald S. Passman
Publisher: Simon and Schuster
ISBN: 0743293185
Category : Copyright
Languages : en
Pages : 465
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Book Description
A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.
Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118315227
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Author: Kate Harkin Mostel
Publisher:
ISBN:
Category : Actors
Languages : en
Pages : 0
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Book Description
Author: Adam Cash
Publisher: Breakout Productions Incorporated
ISBN: 9780915179251
Category : Income tax
Languages : en
Pages : 138
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Book Description
This section contains a collection of books on the underground economy and related subject matter. The books range from scholarly treatises to the nuts-and-bolts of moonlighting, bartering, evading price controls and rationing, smuggling, and dodging regulations and taxes which hamstring the "mainstream" economy. The underground economy is the free market. May your taxes be low, and all your trades be profitable... In Guerilla Capitalism, Adam Cash showed you exactly how millions of Americans are defending themselves against a greedy government by evading taxes. Now he digs even deeper into the secrets of the Underground Economy with this amazing book. The IRS continues its abuses of the rights of Americans, and governments at all levels continue to raise taxes and spend beyond their means. Americans at all levels are feeling the squeeze and are fighting back. Learn to keep your underground income "off the books" and deal with the IRS and others who want to burden you with taxes, fees, licensing requirements, etc.
