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Author: József Illy
Publisher: JHU Press
ISBN: 9780801884573
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
This exciting collection gives readers an intimate glimpse into the life of one of the world's first modern celebrities and a unique understanding of the media's power over both its subject and its audience.
Author: József Illy
Publisher: JHU Press
ISBN: 9780801884573
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
This exciting collection gives readers an intimate glimpse into the life of one of the world's first modern celebrities and a unique understanding of the media's power over both its subject and its audience.
Author: Albert Fried
Publisher: Columbia University Press
ISBN: 9780231102353
Category : History
Languages : en
Pages : 460
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Book Description
And overview -- The 1920s: birth, insurgency, retrenchment -- Militancy and combat: third period communism, 1929-1934 -- The popular front against fascism, 1935-1945 -- Cold War and demise, 1945--
Author: Patricia Lakin
Publisher: Simon and Schuster
ISBN: 0689870345
Category : Juvenile Nonfiction
Languages : en
Pages : 48
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Book Description
Profiles the career and accomplishments of Albert Einstein, the most famous physicist of the twentieth century.
Author:
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 608
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Book Description
Author: American Society for Testing Materials
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 602
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Book Description
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
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Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Dieter Hoffmann
Publisher: JHU Press
ISBN: 1421410400
Category : Biography & Autobiography
Languages : en
Pages : 192
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Book Description
Dieter Hoffmann conveys how Einstein's life and work were linked to the scientific and social life of the city and inspires the reader to explore the places where he made his mark.
Author: Alice Kaplan
Publisher: University of Chicago Press
ISBN: 022624167X
Category : Biography & Autobiography
Languages : en
Pages : 298
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Book Description
"A National Book Award-finalist biographer tells the story of how a young man in his 20s who had never written a novel turned out a masterpiece that still grips readers more than 70 years later and is considered a rite of passage for readers around the world, "--NoveList.
Author:
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 338
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Book Description
Author: Adam Lewis
Publisher: Rizzoli International Publications
ISBN:
Category : Architecture
Languages : en
Pages : 280
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Book Description
Publisher Description
