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Author: Herman Parret
Publisher: John Benjamins Publishing
ISBN: 9027220190
Category : Literary Criticism
Languages : en
Pages : 1153
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Book Description
Annotation. The two monumental volumes making up this collection of essays hold the names of the world s most renowned and respected scholars in the field of semiotics, and does more than full justice to the extraordinary career of Algirdas Julien Greimas. Before this mer á boire of some seventy five essays kicks off, the editors present a state-of-the art introduction, which is followed by a unique bio-bibliography of A.J. Greimas that trails the career of the master writer in unparalleled fashion through the years.
Author: Herman Parret
Publisher: John Benjamins Publishing
ISBN: 9027220190
Category : Literary Criticism
Languages : en
Pages : 1153
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Book Description
Annotation. The two monumental volumes making up this collection of essays hold the names of the world s most renowned and respected scholars in the field of semiotics, and does more than full justice to the extraordinary career of Algirdas Julien Greimas. Before this mer á boire of some seventy five essays kicks off, the editors present a state-of-the art introduction, which is followed by a unique bio-bibliography of A.J. Greimas that trails the career of the master writer in unparalleled fashion through the years.
Author: Roland Barthes
Publisher: Macmillan
ISBN: 9780374521462
Category : Language Arts & Disciplines
Languages : en
Pages : 116
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Book Description
"In his Course in General Linguistics, first published in 1916, Saussure postulated the existence of a general science of signs, or Semiology, of which linguistics would form only one part. Semiology, therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification . . . The Elements here presented have as their sole aim the extraction from linguistics of analytical concepts which we think a priori to be sufficiently general to start semiological research on its way. In assembling them, it is not presupposed that they will remain intact during the course of research; nor that semiology will always be forced to follow the linguistic model closely. We are merely suggesting and elucidating a terminology in the hope that it may enable an initial (albeit provisional) order to be introduced into the heterogeneous mass of significant facts. In fact what we purport to do is furnish a principle of classification of the questions. These elements of semiology will therefore be grouped under four main headings borrowed from structural linguistics: I. Language and Speech; II. Signified and Signifier; III. Syntagm and System; IV. Denotation and Connotation."--Roland Barthes, from his Introduction
Author: Daniel Chandler
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Artur Galkowski
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783631744307
Category : Semiotics
Languages : en
Pages : 0
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Book Description
Overview of main theories and current developments in semiotics - Examination of the structure and functioning of signs in contemporary semiosphere - Interface of language, cognition, and culture - Various aspects of signification and communication
Author: Kalevi Kull
Publisher: World Scientific
ISBN: 1908977817
Category : Science
Languages : en
Pages : 318
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Book Description
This book presents programmatic texts on biosemiotics, written collectively by world leading scholars in the field (Deacon, Emmeche, Favareau, Hoffmeyer, Kull, Markoš, Pattee, Stjernfelt). In addition, the book includes chapters which focus closely on semiotic case studies (Bruni, Kotov, Maran, Neuman, Turovski).According to the central thesis of biosemiotics, sign processes characterise all living systems and the very nature of life, and their diverse phenomena can be best explained via the dynamics and typology of sign relations. The authors are therefore presenting a deeper view on biological evolution, intentionality of organisms, the role of communication in the living world and the nature of sign systems — all topics which are described in this volume. This has important consequences on the methodology and epistemology of biology and study of life phenomena in general, which the authors aim to help the reader better understand.
Author: Andrew Stables
Publisher:
ISBN: 9781138742291
Category : Education
Languages : en
Pages : 0
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Book Description
Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegemony of psychological and sociological constructions of learning in order to develop a burgeoning literature in semiotics as an educational foundation. Drawing on theoretical research and its application in empirical studies, the book attempts to avoid the problematization of the distinction between theory and practice in semiotics. It covers topics such as signs, significance and semiosis; the ontology of learning; the limits of learning; ecosemiotics; ecology and sexuality. The book is written by five of the key figures in the semiotics field, each committed to the belief that living is a process of interaction through acts of signification with a signifying environment. While the authors are agreed on the value of semiotic frameworks, the book aims not to present an entirely coherent line in every respect, but rather to reflect ongoing scholarship and debates in the area. In light of this, the book offers a range of possible interpretations of major semiotic theorists, unsettling assumptions while offering a fresh, and still developing, series of perspectives on learning from academics grounded in semiotics. Semiotic Theory of Learning is a timely and valuable text that will be of great interest to academics, researchers and postgraduates working in the fields of educational studies, semiotics, psychology, philosophy, applied linguistics and media studies.
Author: Thomas Albert Sebeok
Publisher: Georgetown University Press
ISBN: 9780253206541
Category : Language Arts & Disciplines
Languages : en
Pages : 198
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Book Description
"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Author: Thomas Albert Sebeok
Publisher: University of Toronto Press
ISBN: 9780802084729
Category : Literary Criticism
Languages : en
Pages : 220
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Book Description
In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".
Author: Gianfranco Marrone
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110688980
Category : Language Arts & Disciplines
Languages : en
Pages : 208
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Book Description
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
