Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN: 1976001064
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.
Author: Samuel James
Publisher: Dr. Samuel Inbaraja S
ISBN:
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
Welcome to the captivating world of neuromarketing, where science meets persuasion and unlocks the secrets of consumer behavior. This comprehensive textbook, meticulously crafted by Dr. Samuel James, is your ultimate roadmap to understanding and influencing the hidden buyer within. Introduction: Cracking the Code of Consumer Desire Step into a world where advertising stops being a guessing game and starts being a carefully engineered blueprint for persuasion. Traditional marketing, with its reliance on flashy slogans and broad-brush campaigns, is giving way to a data-driven era. Today, success hinges on truly understanding the inner workings of the consumer's mind – and that's where neuromarketing shines.
Author: Dr. Rishi Aacharya
Publisher: Rishi Aacharya Mentoring OPC PVT LTD
ISBN:
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Are you a doctor tired of feeling just like a cog in the healthcare machine? Do you dream of building a thriving practice that reflects your passion and values? This book is your call to action! Stop feeling frustrated and start feeling empowered. This guide, crafted specifically for Indian doctors, equips you with the knowledge and strategies to transform from a doctor to a doctorpreneur using the power of AI & Digital Marketing. Inside, you'll discover: The hidden challenges How to increase patient footfalls in your hospital / clinic Powerful marketing secrets using the power of AI and Digital Marketing Fast Results : Secrets to Fuel Your Marketing Journey and Get Faster Results. Examples and Checklists to do self assessment of your marketing and to know exactly what is to be asked from your digital marketing agency Actionable steps to build a sustainable and fulfilling practice on your own terms. This is more than just a book; it's a roadmap to: Marketing automation with growth and results. Get the free time you are always hunting for . ⏱️ The ability to scale your healthcare business with 10x speed ❤️ Don't wait! Start your doctor-preneur journey today and unlock the true potential of your practice and yourself. Buy this book now and: Embrace the future of healthcare marketing. 🩺 Empower yourself and your marketing team. Become the doctorpreneur you were always meant to be! Remember, the healthcare marketing landscape is changing. Are you ready to change with it?
Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 1610350995
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Author: Erdem Cırık
Publisher: 123 Dijital Medya
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
My first book, "Secret Power: Digital Marketing, Positive Manipulation, and Communication Strategies," is carefully crafted for anyone who wants to take a different perspective on the world of digital marketing. With the support of case studies, my own story, and experiences, I aim to take you on an extraordinary journey by explaining the important concepts of Digital Marketing. If you want to explore the power of the digital world and improve your digital marketing skills, this book is perfect for you. In my comprehensive guide, I aim to share my knowledge about how positive manipulation can positively impact businesses. This book will serve as an inspiration to anyone who wants to succeed and demonstrate how manipulation can become a positive tool. In my book, I will address topics such as marketing strategies, communication skills, human psychology, and effective use of manipulation. Through real-life examples and my own experiences, I will transfer my knowledge and guide you on your digital journey. I recommend my book to anyone who wants to approach the world of digital marketing from a different perspective. Let's embark on this exciting journey together, exploring the depths of the digital world and achieving success. Before reading my book, I suggest taking a look at the concept glossary I have prepared to better understand the topics. "Digital Transformation, Positive Manipulation and Empathy", "Website and SEO (Search Engine Optimization)", "Social Media Marketing", "Content Marketing", "Email Marketing", "Digital Advertising", "Positive Manipulation and Empathy", "Sherbet by Pulse: Micro-Targeting", "Managing Perception and Creating Prestige", "Right Channel, Right Targeting", "Making You Feel Special", "Effect of Design and Appearance", "Key to Success: Originality", "Success in Digital Marketing: A Blog Story", "Influencer Marketing in New Media", "SEO: Search Engine Optimization", "The Advancement of Artificial Intelligence (AI)", "What I've Learned for Success in E-Commerce", "Social Media Strategies", "Social Manipulation Example", "A Different Disinformation Experience", "Manipulation Tactic with Map", "5G Technology, Starlink and Elon Musk", "Unethical Manipulations in Digital Marketing", "Psychological Effects of Tiktok", "Manipulative Advertising Strategy in Traditional Media", ve "Unknown Money Making Methods".
Author: Jim Stephens
Publisher: RWG Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different. In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them. Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it. But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business. However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality. As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant. And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet. This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts: • AI vs. machine learning • How to do SEO now that Google is the first AI company • Chatbots • Programmatic advertising • Great information • RankBrain • Digital assistant • Data Science • SQL • Hidden semantic indexing • The Future of Internet Marketing This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.
Author: Lomit Patel
Publisher: O'Reilly Media
ISBN: 1492059285
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: Parul Agrawal
Publisher: Nirvana Wellness Publishing
ISBN: 9781733095556
Category :
Languages : en
Pages : 320
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Book Description
There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense
Author: Matthew Rymer Harrison
Publisher: Books for smart investors and entrepreneurs
ISBN:
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
Do you want to know how to make money online from home? Are you ready to take your business to the next level and succeed as an entrepreneur in today's digital age? Look no further than "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget." This comprehensive guide is packed with valuable tips, tricks, and strategies for mastering digital marketing and sales without breaking the bank. Inside, you'll find: Proven methods for reaching and engaging your target audience online Strategies for increasing website traffic and converting visitors into customers The key to making your marketing investment profitable. Stories with which you will understand and internalize the essence of the method in a pleasant way. This is not another boring book that you will abandon after reading a couple of pages. This e-book will help you to: Increase your online visibility Achieve more sales with less budget Understand how to use digital marketing tools Get actionable steps to boost your business Learn how to create a profitable marketing strategy Don't wait any longer to take your business to the next level. Get "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget" today and start seeing real results!
