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ISBN: 9781668471067
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Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN: 9781668471067
Category :
Languages : en
Pages : 0
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Book Description
Author: Boris Galitsky
Publisher: Springer Nature
ISBN: 3030521672
Category : Computers
Languages : en
Pages : 453
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Book Description
This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers’ data to predicting and understanding their behavior by putting a CRM system in a customers’ shoes. Hence advanced reasoning with learning from small data, about customers’ attitudes, introspection, reading between the lines of customer communication and explainability need to come into play. Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers’ frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently. Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.
Author: Jagdish N. Sheth
Publisher: Springer Nature
ISBN: 3031338987
Category : Technology & Engineering
Languages : en
Pages : 315
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Book Description
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.
Author: A. K. Pradeep
Publisher: John Wiley & Sons
ISBN: 1119484065
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Author: Singh, Surabhi
Publisher: IGI Global
ISBN: 1799879615
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author: Mikhail Naumov
Publisher: Lioncrest Publishing
ISBN: 9781619618015
Category : Computers
Languages : en
Pages : 150
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Book Description
As a customer service professional, your goal is to help your customers by solving their concerns quickly and effectively. This isn't easy to accomplish if you're spending half of your day on repetitive processes that slow down progress. Recent advances in technology make it possible-here and now-to manage those tasks, and Mikhail Naumov will show you how to transform your contact center and your business with practical artificial intelligence. "AI Is My Friend" describes how machine learning software enhances your contact center's performance. In this guide "from the trenches," Mikhail reveals what you must know about incorporating AI solutions in a contact center, making this book an indispensable customer service handbook for the twenty-first century.
Author: Boris Galitsky
Publisher: Springer Nature
ISBN: 303061641X
Category : Computers
Languages : en
Pages : 474
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Book Description
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.
Author: Gilberto Rivera
Publisher: Springer Nature
ISBN: 3031406885
Category : Computers
Languages : en
Pages : 506
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Book Description
In recent years, significant progress has been made in achieving artificial intelligence (AI) with an impact on students, managers, scientists, health personnel, technical roles, investors, teachers, and leaders. This book presents numerous successful applications of AI in various contexts. The innovative implications covered fall under the general field of machine learning (ML), including deep learning, decision-making, forecasting, pattern recognition, information retrieval, and interpretable AI. Decision-makers and entrepreneurs will find numerous successful applications in health care, sustainability, risk management, human activity recognition, logistics, and Industry 4.0. This book is an essential resource for anyone interested in challenges, opportunities, and the latest developments and real-world applications of ML. Whether you are a student, researcher, practitioner, or simply curious about AI, this book provides valuable insights and inspiration for your work and learning.
Author: Utpal Chakraborty
Publisher: BPB Publications
ISBN: 9389328500
Category : Computers
Languages : en
Pages : 174
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Book Description
Artificial Intelligence, the Revolutionary Transformation that no one can escapeÊ DESCRIPTIONÊÊ The book ÔArtificial Intelligence for AllÕ is a snapshot of AI applications in different industries, society, and everyday life. The book is written considering possibilities AI can bring in the Indian context and considering Indian industries and economy at the center stage.Ê The book starts with describing the race for the supremacy of different countries in the field of Artificial Intelligence that has already taken a great momentum and how AI has managed to influence even mainstream politics and the world leaders.Ê In the subsequent chapters, the book brings in AI applications primarily in the Banking and Finance sectors like Financial Crime detection using AI, Credit Risk Assessment, AI-powered conversational banking, Predictive Analytics, and recommendations in Banking and Finance.Ê In few of the chapters, it goes deep into Machine Learning, Deep Learning, Neural Network and analogy with the human brain for readers who wants to go deeper into the subject, at the same time the content and explanations remain very simple for non-technical readers. How AI is powering the self-driving autonomous vehicles and its implication in the society, job, and the world economy, and itÕs transforming the world of home automation, will be another area of interest in the book.Ê A full chapter is dedicated for CIOs and CTOs to consider AI top in their priority list.Ê Applications of AI in Sports are going to be interesting for sports lovers as well as professionals working in the Sports and Computer Games domain. The book also gives special emphasis on Conversational AI like Virtual Assistances and ChatBots and their utility in different sectors. A chapter dedicated for healthcare and medicine provides a complete overview of AI applications in the field and how itÕs transforming clinical imaging, personalized medicines, drug discovery, and predictions and forecasting health-related events and many more. Cognitive Cyber Security using AI and Machine Learning would be an area of interest for the readers in the field of Cyber Security. The chapter talks about various modern cognitive cybersecurity tools and techniques to fight with the ever-evolving cybercrime space. ÔJourney of a Digital TravelerÕ describes how AI is transforming the travel and tourism industry. The book also includes top 100 business use cases which illustrate possible applications in various fields. KEY FEATURESÊ Provides perfect ÔplaygroundÕ for enterprises and institutions globally to develop Artificial Intelligence solutions The world has achieved an enormous amount of technological advancement and skyrocketing progress in mass Digitization, Data Science, and FinTech The gist of the golden era of AI and FinTech AI-powered autonomous vehicles are undoubtedly the future. Autonomous vehicles are the dawn of a whole new lifestyle Using Artificial Intelligence to redefine their products, processes and strategiesÊ Providing banking and financial services to the customers through a variety of digital channels A preliminary guide for enterprises and businesses to revisit their AI strategyÊ Ê WHAT WILL YOU LEARNÊ This book is for both technical and non-technical readers, a cutting edge technology like Artificial Intelligence is simplified for all and a genuine effort has been made to democratize it as much as possible. The book will provide insights into the real applications of AI in different industries like health care and medicine, banking and finance, manufacturing, retail, sports, and many more, including how itÕs transforming our life which probably many of us are not even aware of. And most importantly how a country like India can be benefited by embracing this groundbreaking technology and the huge opportunities and economic impact that AI can bring. Also, you will get to know how different countries like USA, CHINA, UK, EUROPE, RUSSIA, including INDIA is already in the race of being AI Superpower; because AI is the future and whoever becomes the leader in AI will become the ruler of the world.Ê WHO THIS BOOK IS FORÊÊ This book is useful for AI Professionals, Data Scientists...... The content of the book is for both Technical and Non Technical readers who wants to know the applications of AI in different industries. No prior technical or programming experience is required to understand this book. This book can be used as a hand book for Data Scientist and Business SMEs who are in the process of identifying different use cases of Artificial Intelligence in their respective domains. Ê TABLE OF CONTENTS 1. Super Powers of AI Ð The Leaders and the ContendersÊ 2. AI Ð The Core Fabric for NextGen BankingÊ 3. How an AI Framework can be a Game-Changer in Your AI JourneyÊÊ 4. Artificial Neural NetworksÊ 5. The Next Wave of Automation will Transform our Living ExperienceÊ 6. Self-Driving Cars Ð Socio Economic Impact of Autonomous VehiclesÊ 7. How Artificial Intelligence is Transforming the BFSI Sector 43 8. AI Now is a Race Among Startups and Tech GiantsÊÊ 9. AI in the top of priorities for CIOs and CTOs 10. AI in Sports 11. How a Country can be Transformed Using Artificial Intelligence 12. DonÕt Underestimate the Power of an AI ChatbotÊ 13. Industry Adoption of Cognitive and Artificial IntelligenceÊ 14. Artificial Intelligence Ð The Biggest Disruptor in the BFSI Industry 15. AI in Healthcare 16. AI in Cyber Security Ð Cognitive Cyber Defense 17. Be Aware of Cyber ThreatÊ 18. AI Revolution in India Ð National Strategy for AI 19. AI in Tour and Travels Ð Journey of a Digital TravelerÊ 20. Top 100 Business Use Cases of Artificial Intelligence 21. T Impact of Modern Automation on Employment
Author: Bhuvan Unhelkar
Publisher: CRC Press
ISBN: 1000409430
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people’s behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students.
