Author: Ali zeineddine
Publisher: Bright Mind Studios
ISBN:
Category : Business & Economics
Languages : en
Pages : 76
Book Description
In today's fast-paced business landscape, Artificial Intelligence (AI) has become a game-changer, driving innovation, efficiency, and growth across every industry. "AI Advantage" demystifies AI and provides business leaders, entrepreneurs, and innovators with a clear, actionable roadmap for integrating AI into their operations. Whether you're looking to streamline processes, enhance customer experiences, or unlock new revenue streams, this comprehensive guide shows you how to leverage AI effectively. From foundational AI concepts to real-world case studies, this book covers the various types of AI models—including machine learning, deep learning, and natural language processing—and their practical applications in industries such as healthcare, retail, finance, and manufacturing. You'll discover how to assess your AI readiness, build a strategy, and implement AI solutions tailored to your specific business needs. Additionally, "AI Advantage" addresses the ethical challenges of AI, offers insights into the future of AI-driven business models, and highlights the most effective tools and resources for getting started. Packed with real-life examples, expert advice, and actionable steps, this book is your ultimate guide to transforming your business with AI and staying ahead in the age of intelligent automation.
AI Advantage: Unlocking the Power of Artificial Intelligence for Business Success
Author: Ali zeineddine
Publisher: Bright Mind Studios
ISBN:
Category : Business & Economics
Languages : en
Pages : 76
Book Description
In today's fast-paced business landscape, Artificial Intelligence (AI) has become a game-changer, driving innovation, efficiency, and growth across every industry. "AI Advantage" demystifies AI and provides business leaders, entrepreneurs, and innovators with a clear, actionable roadmap for integrating AI into their operations. Whether you're looking to streamline processes, enhance customer experiences, or unlock new revenue streams, this comprehensive guide shows you how to leverage AI effectively. From foundational AI concepts to real-world case studies, this book covers the various types of AI models—including machine learning, deep learning, and natural language processing—and their practical applications in industries such as healthcare, retail, finance, and manufacturing. You'll discover how to assess your AI readiness, build a strategy, and implement AI solutions tailored to your specific business needs. Additionally, "AI Advantage" addresses the ethical challenges of AI, offers insights into the future of AI-driven business models, and highlights the most effective tools and resources for getting started. Packed with real-life examples, expert advice, and actionable steps, this book is your ultimate guide to transforming your business with AI and staying ahead in the age of intelligent automation.
Publisher: Bright Mind Studios
ISBN:
Category : Business & Economics
Languages : en
Pages : 76
Book Description
In today's fast-paced business landscape, Artificial Intelligence (AI) has become a game-changer, driving innovation, efficiency, and growth across every industry. "AI Advantage" demystifies AI and provides business leaders, entrepreneurs, and innovators with a clear, actionable roadmap for integrating AI into their operations. Whether you're looking to streamline processes, enhance customer experiences, or unlock new revenue streams, this comprehensive guide shows you how to leverage AI effectively. From foundational AI concepts to real-world case studies, this book covers the various types of AI models—including machine learning, deep learning, and natural language processing—and their practical applications in industries such as healthcare, retail, finance, and manufacturing. You'll discover how to assess your AI readiness, build a strategy, and implement AI solutions tailored to your specific business needs. Additionally, "AI Advantage" addresses the ethical challenges of AI, offers insights into the future of AI-driven business models, and highlights the most effective tools and resources for getting started. Packed with real-life examples, expert advice, and actionable steps, this book is your ultimate guide to transforming your business with AI and staying ahead in the age of intelligent automation.
Artificial Intelligence for Business
Author: Doug Rose
Publisher: FT Press
ISBN: 0136556663
Category : Business & Economics
Languages : en
Pages : 293
Book Description
The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications
Publisher: FT Press
ISBN: 0136556663
Category : Business & Economics
Languages : en
Pages : 293
Book Description
The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications
Innovative Technologies for Market Leadership
Author: Patrick Glauner
Publisher: Springer
ISBN: 9783030413088
Category : Business & Economics
Languages : en
Pages : 298
Book Description
This book introduces the reader to the latest innovations in fields such as artificial intelligence, systems biology or surgery, and gives advice on what new technologies to consider for becoming a market leader of tomorrow. Companies generally acquire information on these fields from various sources such as market reports, scientific literature or conference events, but find it difficult to distinguish between mere hype and truly valuable innovations. This book offers essential guidance in the form of structured and authoritative contributions by experts in innovative technologies spanning from biology and medicine to augmented reality and smart power grids. The authors identify high-potential fields and demonstrate the impact of their technologies to create economic value in real-world applications. They also offer business leaders advice on whether and how to implement these new technologies and innovations in their companies or businesses.
Publisher: Springer
ISBN: 9783030413088
Category : Business & Economics
Languages : en
Pages : 298
Book Description
This book introduces the reader to the latest innovations in fields such as artificial intelligence, systems biology or surgery, and gives advice on what new technologies to consider for becoming a market leader of tomorrow. Companies generally acquire information on these fields from various sources such as market reports, scientific literature or conference events, but find it difficult to distinguish between mere hype and truly valuable innovations. This book offers essential guidance in the form of structured and authoritative contributions by experts in innovative technologies spanning from biology and medicine to augmented reality and smart power grids. The authors identify high-potential fields and demonstrate the impact of their technologies to create economic value in real-world applications. They also offer business leaders advice on whether and how to implement these new technologies and innovations in their companies or businesses.
The AI Advantage
Author: Jeffery Long
Publisher: Jeffery William Long
ISBN:
Category : Computers
Languages : en
Pages : 62
Book Description
The AI Advantage Artificial Intelligence Mastery: Unlocking the Power of AI Chapter 1. Introduction to Artificial Intelligence Welcome to the exciting world of artificial intelligence! In this chapter, we will delve into the basics of artificial intelligence and explore how this revolutionary technology is transforming industries and shaping our future. Whether you are a business leader looking to harness the power of AI in your organization or a curious individual eager to learn more about this cutting-edge field, this chapter is the perfect starting point for your journey into the world of artificial intelligence. Artificial intelligence, or AI, is a branch of computer science that focuses on creating intelligent machines that can think and learn like humans. By using algorithms and data, AI systems are able to analyze information, make decisions, and even perform tasks that traditionally require human intelligence. From self-driving cars and virtual assistants to personalized recommendations and fraud detection, AI is already a part of our daily lives, and its impact is only expected to grow in the coming years. One of the key advantages of artificial intelligence is its ability to analyze vast amounts of data quickly and accurately. This allows AI systems to identify patterns, trends, and insights that may not be immediately apparent to humans. By leveraging AI, businesses can streamline operations, improve decision-making, and gain a competitive edge in today's fast-paced digital economy. In fact, studies have shown that companies that adopt AI technologies are more likely to outperform their competitors and achieve higher levels of profitability.
Publisher: Jeffery William Long
ISBN:
Category : Computers
Languages : en
Pages : 62
Book Description
The AI Advantage Artificial Intelligence Mastery: Unlocking the Power of AI Chapter 1. Introduction to Artificial Intelligence Welcome to the exciting world of artificial intelligence! In this chapter, we will delve into the basics of artificial intelligence and explore how this revolutionary technology is transforming industries and shaping our future. Whether you are a business leader looking to harness the power of AI in your organization or a curious individual eager to learn more about this cutting-edge field, this chapter is the perfect starting point for your journey into the world of artificial intelligence. Artificial intelligence, or AI, is a branch of computer science that focuses on creating intelligent machines that can think and learn like humans. By using algorithms and data, AI systems are able to analyze information, make decisions, and even perform tasks that traditionally require human intelligence. From self-driving cars and virtual assistants to personalized recommendations and fraud detection, AI is already a part of our daily lives, and its impact is only expected to grow in the coming years. One of the key advantages of artificial intelligence is its ability to analyze vast amounts of data quickly and accurately. This allows AI systems to identify patterns, trends, and insights that may not be immediately apparent to humans. By leveraging AI, businesses can streamline operations, improve decision-making, and gain a competitive edge in today's fast-paced digital economy. In fact, studies have shown that companies that adopt AI technologies are more likely to outperform their competitors and achieve higher levels of profitability.
The LLM Advantage: How to Unlock the Power of Language Models for Business Success
Author: Asish Dash
Publisher: Grazing Minds Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 126
Book Description
"The LLM Advantage: How to Harness the Power of Language, Logic, and Math Models for Your Business Success" is a comprehensive guide for individuals navigating the dynamic landscape of 21st-century business. Authored by Asish Dash, an experienced investor and entrepreneur with over a decade in technology startups, this book delves into the transformative realm of artificial intelligence, natural language processing, and data science. From ideation to execution to optimization, readers will explore the crucial role of Language, Logic, and Math Models (LLMs) in generating ideas, validating assumptions, building products, attracting customers, and improving overall business performance. Through real-world examples featuring prominent LLMs like GPT-3, BERT, and OpenAI Codex, the book illustrates how these models can interact with and understand natural language. It also examines the profound impact of LLMs on diverse business aspects, including product development, marketing, customer service, operations, strategy, and management. With insights from both successful and unsuccessful entrepreneurs, readers will gain valuable perspectives on navigating the opportunities and challenges posed by LLMs. The book provides a roadmap for developing the mindset, skills, and attributes of an LLM entrepreneur, offering practical tips, tools, and case studies for leveraging LLMs in business projects. Additionally, it addresses the ethical, legal, and technical considerations inherent in LLM entrepreneurship, guiding readers on best practices and risk mitigation. Closing with a forward-looking exploration of untapped potentials and emerging trends in LLM entrepreneurship, the book equips readers to discover new markets, industries, and innovations. The concluding chapter summarizes key takeaways, providing encouragement, inspiration, and resources for further exploration.
Publisher: Grazing Minds Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 126
Book Description
"The LLM Advantage: How to Harness the Power of Language, Logic, and Math Models for Your Business Success" is a comprehensive guide for individuals navigating the dynamic landscape of 21st-century business. Authored by Asish Dash, an experienced investor and entrepreneur with over a decade in technology startups, this book delves into the transformative realm of artificial intelligence, natural language processing, and data science. From ideation to execution to optimization, readers will explore the crucial role of Language, Logic, and Math Models (LLMs) in generating ideas, validating assumptions, building products, attracting customers, and improving overall business performance. Through real-world examples featuring prominent LLMs like GPT-3, BERT, and OpenAI Codex, the book illustrates how these models can interact with and understand natural language. It also examines the profound impact of LLMs on diverse business aspects, including product development, marketing, customer service, operations, strategy, and management. With insights from both successful and unsuccessful entrepreneurs, readers will gain valuable perspectives on navigating the opportunities and challenges posed by LLMs. The book provides a roadmap for developing the mindset, skills, and attributes of an LLM entrepreneur, offering practical tips, tools, and case studies for leveraging LLMs in business projects. Additionally, it addresses the ethical, legal, and technical considerations inherent in LLM entrepreneurship, guiding readers on best practices and risk mitigation. Closing with a forward-looking exploration of untapped potentials and emerging trends in LLM entrepreneurship, the book equips readers to discover new markets, industries, and innovations. The concluding chapter summarizes key takeaways, providing encouragement, inspiration, and resources for further exploration.
AI for People and Business
Author: Alex Castrounis
Publisher: "O'Reilly Media, Inc."
ISBN: 1492036528
Category :
Languages : en
Pages : 316
Book Description
If youâ??re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. Youâ??ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis,founder and CEO of Why of AI, Northwestern University Adjunct, advisor, and former IndyCar engineer and data scientist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changingâ??but too many AI initiatives end in failure. With this book, youâ??ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. Youâ??ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the bookâ??s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives "A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber "Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend
Publisher: "O'Reilly Media, Inc."
ISBN: 1492036528
Category :
Languages : en
Pages : 316
Book Description
If youâ??re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. Youâ??ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis,founder and CEO of Why of AI, Northwestern University Adjunct, advisor, and former IndyCar engineer and data scientist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changingâ??but too many AI initiatives end in failure. With this book, youâ??ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. Youâ??ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the bookâ??s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives "A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber "Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend
Artificial Intelligence for Managers
Author: Malay A. Upadhyay
Publisher: BPB Publications
ISBN: 9389898390
Category : Business & Economics
Languages : en
Pages : 170
Book Description
Understand how to adopt and implement AI in your organizationKey Featuresa- 7 Principles of an AI Journeya- The TUSCANE Approach to Become Data Readya- The FAB-4 Model to Choose the Right AI Solutiona- Major AI Techniques & their Applications:- CART & Ensemble Learning- Clustering, Association Rules & Search- Reinforcement Learning- Natural Language Processing- Image RecognitionDescriptionMost AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career.The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations.By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity.What will you learna- Understand the major AI techniques & how they are used in business.a- Determine which AI technique(s) can solve your business problem.a- Decide whether to build or buy an AI solution.a- Estimate the financial value of an AI solution or company.a- Frame a robust policy to guide the responsible use of AI.Who this book is forThis book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers.Table of Contents1.Preface2.Acknowledgement3.About the Author4.Section 1: Beginning an AI Journeya. AI Fundamentalsb. 7 Principles of an AI Journeyc. Getting Ready to Use AI5.Section 2: Choosing the Right AI Techniquesa. Inside the AI Laboratoryb. How AI Predicts Values & Categoriesc. How AI Understands and Predicts Behaviors & Scenariosd. How AI Communicates & Learns from Mistakese. How AI Starts to Think Like Humans6.Section 3: Using AI Successfully & Responsiblya. AI Adoption & Valuationb. AI Strategy, Policy & Risk Management7.EpilogueAbout the AuthorsMalay A. Upadhyay is a Customer Journey executive, certified in Machine Learning. Over the course of his role heading the function at a N. American AI SaaS firm in Toronto, Malay trained 150+ N. American managers on the basics of AI and its successful adoption, held executive thought leadership sessions for CEOs and CHROs on AI strategy & IT modernization roadmaps, and worked as the primary liaison to realize AI value on unique customer datasets. It was here that he learnt the growing need for greater knowledge and awareness of how to use AI both responsibly and successfully.Malay was also one of 25 individuals chosen globally to envision the industrial future for the Marzotto Group, Italy, on its 175th anniversary. He holds an MBA, M.Sc. and B.E., with experiences across India, UAE, Italy and Canada.A Duke of Edinburgh awardee, Malay has been driving the subject of responsible AI management as an advisor, author, online instructor and member of the European AI Alliance that informed the HLEG on the European Commission's AI policy.
Publisher: BPB Publications
ISBN: 9389898390
Category : Business & Economics
Languages : en
Pages : 170
Book Description
Understand how to adopt and implement AI in your organizationKey Featuresa- 7 Principles of an AI Journeya- The TUSCANE Approach to Become Data Readya- The FAB-4 Model to Choose the Right AI Solutiona- Major AI Techniques & their Applications:- CART & Ensemble Learning- Clustering, Association Rules & Search- Reinforcement Learning- Natural Language Processing- Image RecognitionDescriptionMost AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career.The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations.By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity.What will you learna- Understand the major AI techniques & how they are used in business.a- Determine which AI technique(s) can solve your business problem.a- Decide whether to build or buy an AI solution.a- Estimate the financial value of an AI solution or company.a- Frame a robust policy to guide the responsible use of AI.Who this book is forThis book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers.Table of Contents1.Preface2.Acknowledgement3.About the Author4.Section 1: Beginning an AI Journeya. AI Fundamentalsb. 7 Principles of an AI Journeyc. Getting Ready to Use AI5.Section 2: Choosing the Right AI Techniquesa. Inside the AI Laboratoryb. How AI Predicts Values & Categoriesc. How AI Understands and Predicts Behaviors & Scenariosd. How AI Communicates & Learns from Mistakese. How AI Starts to Think Like Humans6.Section 3: Using AI Successfully & Responsiblya. AI Adoption & Valuationb. AI Strategy, Policy & Risk Management7.EpilogueAbout the AuthorsMalay A. Upadhyay is a Customer Journey executive, certified in Machine Learning. Over the course of his role heading the function at a N. American AI SaaS firm in Toronto, Malay trained 150+ N. American managers on the basics of AI and its successful adoption, held executive thought leadership sessions for CEOs and CHROs on AI strategy & IT modernization roadmaps, and worked as the primary liaison to realize AI value on unique customer datasets. It was here that he learnt the growing need for greater knowledge and awareness of how to use AI both responsibly and successfully.Malay was also one of 25 individuals chosen globally to envision the industrial future for the Marzotto Group, Italy, on its 175th anniversary. He holds an MBA, M.Sc. and B.E., with experiences across India, UAE, Italy and Canada.A Duke of Edinburgh awardee, Malay has been driving the subject of responsible AI management as an advisor, author, online instructor and member of the European AI Alliance that informed the HLEG on the European Commission's AI policy.
Unlocking Your Business' Potential with AI
Author: Ralph Schwägerl
Publisher: BoD – Books on Demand
ISBN: 3738613625
Category : Business & Economics
Languages : en
Pages : 237
Book Description
Are you looking for a solution to help improve your business? If so, this book is the answer! Written by an artificial intelligence as an expert in the field of AI, this book provides a comprehensive look at how AI technologies can be used to unlock the potential of your business. You'll learn how to use AI to improve customer relations, automate processes, and increase efficiency for better and faster results. With step-by-step guidance, this book will show you how to successfully implement AI into your business and use it to its fullest potential.
Publisher: BoD – Books on Demand
ISBN: 3738613625
Category : Business & Economics
Languages : en
Pages : 237
Book Description
Are you looking for a solution to help improve your business? If so, this book is the answer! Written by an artificial intelligence as an expert in the field of AI, this book provides a comprehensive look at how AI technologies can be used to unlock the potential of your business. You'll learn how to use AI to improve customer relations, automate processes, and increase efficiency for better and faster results. With step-by-step guidance, this book will show you how to successfully implement AI into your business and use it to its fullest potential.
Artificial Intelligence
Author: Harvard Business Review
Publisher: HBR Insights
ISBN: 9781633697898
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
Publisher: HBR Insights
ISBN: 9781633697898
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
The AI Marketing Canvas
Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 297
Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 297
Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.