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Author: Mizuko Ito
Publisher: NYU Press
ISBN: 1479860832
Category : Social Science
Languages : en
Pages : 256
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Book Description
How online affinity networks expand learning and opportunity for young people Boyband One Direction fanfiction writers, gamers who solve math problems together, Harry Potter fans who knit for a cause. Across subcultures and geographies, young fans have found each other and formed community online, learning from one another along the way. From these and other in-depth case studies of online affinity networks, Affinity Online considers how young people have found new opportunities for expanded learning in the digital age. These cases reveal the shared characteristics and unique cultures and practices of different online affinity networks, and how they support “connected learning”—learning that brings together youth interests, social activity, and accomplishment in civic, academic, and career relevant arenas. Although involvement in online communities is an established fixture of growing up in the networked age, participation in these spaces show how young people are actively taking up new media for their own engaged learning and social development. While providing a wealth of positive examples for how the online world provides new opportunities for learning, the book also examines the ways in which these communities still reproduce inequalities based on gender, race, and socioeconomic status. The book concludes with a set of concrete suggestions for how the positive learning opportunities offered by online communities could be made available to more young people, at school and at home. Affinity Online explores how online practices and networks bridge the divide between in-school and out-of-school learning, finding that online affinity networks are creating new spaces of opportunity for realizing the ideals of connected learning.
Author: Mizuko Ito
Publisher: NYU Press
ISBN: 1479860832
Category : Social Science
Languages : en
Pages : 256
Get Book
Book Description
How online affinity networks expand learning and opportunity for young people Boyband One Direction fanfiction writers, gamers who solve math problems together, Harry Potter fans who knit for a cause. Across subcultures and geographies, young fans have found each other and formed community online, learning from one another along the way. From these and other in-depth case studies of online affinity networks, Affinity Online considers how young people have found new opportunities for expanded learning in the digital age. These cases reveal the shared characteristics and unique cultures and practices of different online affinity networks, and how they support “connected learning”—learning that brings together youth interests, social activity, and accomplishment in civic, academic, and career relevant arenas. Although involvement in online communities is an established fixture of growing up in the networked age, participation in these spaces show how young people are actively taking up new media for their own engaged learning and social development. While providing a wealth of positive examples for how the online world provides new opportunities for learning, the book also examines the ways in which these communities still reproduce inequalities based on gender, race, and socioeconomic status. The book concludes with a set of concrete suggestions for how the positive learning opportunities offered by online communities could be made available to more young people, at school and at home. Affinity Online explores how online practices and networks bridge the divide between in-school and out-of-school learning, finding that online affinity networks are creating new spaces of opportunity for realizing the ideals of connected learning.
Author: Joe Plummer
Publisher: John Wiley & Sons
ISBN: 0470140356
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
Author: Hannah R. Gerber
Publisher: SAGE Publications
ISBN: 1506335225
Category : Social Science
Languages : en
Pages : 283
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Book Description
Qualitative researchers have grappled with how online inquiry shifts research procedures such as gaining access to spaces, communicating with participants, and obtaining informed consent. Drawing on a multimethod approach, Conducting Qualitative Research of Learning in Online Spaces explores how to design and conduct diverse studies in online environments. The book focuses on formal and informal learning practices that occur in evolving online spaces. The text shows researchers how they can draw upon a variety of theoretical frameworks, methodological approaches, and data sources. Examples of qualitative research in online spaces, along with guiding questions, support readers at every phase of the research process.
Author: Kevin House
Publisher: Packt Publishing Ltd
ISBN: 1801073155
Category : Computers
Languages : en
Pages : 461
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Book Description
Add Affinity Designer to your creative skillset while creating innovative designs and illustrations, building a solid foundation for your future Key Features Understand Affinity Designer's interface and setup, discover its capabilities, and develop an efficient workflow Harness the power of an easy and flexible vector and pixel workflow in one application Learn practical skills and gain the confidence to power your own creative projects Book DescriptionAffinity Designer is a widely adopted creative application, and in a reasonably short space of time, it has become a leading design and illustration application. Affinity Designer, along with Affinity Photo and Affinity Publisher, is part of a suite of award-winning creative software applications developed by Serif Europe. Built on the latest technologies, which make it fast and smooth, Affinity Designer is quickly becoming the go-to professional creative application for vector drawing and pixel-based painting. Up and Running with Affinity Designer is a comprehensive hands-on guide to the Affinity Designer software. Whether you're new to the creative industry, a seasoned professional looking for a proven alternative, or an enthusiastic hobbyist, this book will help you get up to speed in no time. You’ll learn how to create documents and explore workflow best practices while working through practical exercises using the knowledge and skills developed in each chapter to solidify your understanding of the fundamentals. Finally, you’ll bring it all together with real-world practical applications by building a fun logo and professional illustration, forming a base for in-depth exploration in your own projects. By the end of this Affinity Designer book, you'll have gained the knowledge and confidence to use Affinity Designer as part of your creative toolset.What you will learn Explore the interface and unique UX characteristics of Affinity Designer Discover features that allow you to manipulate and transform objects Apply color, shading, and effects to create unique compositions Employ layers to organize and simplify complex projects Use grids, guides, and snapping features as design aids Adapt to Affinity Designer s custom workspaces and keyboard shortcuts Explore the workflow and design best practices for more predictable and successful outcomes Identify potential stumbling blocks in your design process and learn how to avoid them Who this book is forThis Affinity Designer book is for graphic designers, artists, illustrators, and hobbyists. Anyone curious about Affinity Designer's unique toolset and vector and pixel workflows or looking for cost-effective alternatives to the Adobe suite will find this book useful. Experience in working with other similar tools will be helpful, but not necessary.
Author: Christian Laurence
Publisher: John Wiley & Sons
ISBN: 9780470681893
Category : Science
Languages : en
Pages : 476
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Book Description
The Lewis concept of acids and bases is discussed in every general, organic and inorganic chemistry textbook. This is usually just a descriptive treatment, as it is not possible to devise a single numerical scale suitable for all occasions. However quantitative Lewis acid-base chemistry can be developed by compiling reaction-specific basicity scales which can be used in specific branches of chemistry and biochemistry. Lewis Basicity and Affinity Scales: Data and Measurementbrings together for the first time a comprehensive range of Lewis basicity/affinity data in one volume. More than 2400 equilibrium constants of acid-base reactions, 1500 complexation enthalpies, and nearly 2000 infrared and ultraviolet shifts upon complexation are gathered together in 25 thermodynamic and spectroscopic scales of basicity and/or affinity. For each scale, the definition, the method of measurement, an exhaustive database, and a critical discussion are given. All the data have been critically examined; some have been re-measured; literature gaps have been filled by original measurements; and each scale has been made homogeneous. This collection of data will enable experimental chemists to better understand and predict the numerous chemical, physical and biological properties that depend upon Lewis basicity. Chemometricians will be able to apply their methods to the data matrices constructed from this book in order to identify the factors which influence basicity and basicity-dependent properties. In addition, measured experimental basicities and affinities are essential to computational chemists for the validation, calibration and establishment of reliable computational methods for quantifying and explaining intermolecular forces and the chemical bond. Lewis Basicity and Affinity Scales: Data and Measurement is an essential single-source desktop reference for research scientists, engineers, and students in academia, research institutes and industry, in all areas of chemistry from fundamental to applied research. "The book is a noteworthy piece of work and represents a timely and vast accumulation of knowledge regarding Lewis bases that brings together accurate thermodynamic and spectroscopic data on typical reference Lewis acids. As such, it should serve as a useful and general guide to basicity." J. AM. CHEM. SOC. 2011, 133, 642
Author: Karen Holtzblatt
Publisher: Elsevier
ISBN: 0080515711
Category : Computers
Languages : en
Pages : 320
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Book Description
Is it impossible to schedule enough time to include users in your design process? Is it difficult to incorporate elaborate user-centered design techniques into your own standard design practices? Do the resources needed seem overwhelming? This handbook introduces Rapid CD, a fast-paced, adaptive form of Contextual Design. Rapid CD is a hands-on guide for anyone who needs practical guidance on how to use the Contextual Design process and adapt it to tactical projects with tight timelines and resources. Rapid Contextual Design provides detailed suggestions on structuring the project and customer interviews, conducting interviews, and running interpretation sessions. The handbook walks you step-by-step through organizing the data so you can see your key issues, along with visioning new solutions, storyboarding to work out the details, and paper prototype interviewing to iterate the design—all with as little as a two-person team with only a few weeks to spare! Includes real project examples with actual customer data that illustrate how a CD project actually works Covers the entire scope of a project, from deciding on the number and type of interviews, to interview set up and analyzing collected data. Sample project schedules are also included for a variety of different types of projects Provides examples of how-to write affinity notes and affinity labels, build an affinity diagram, and step-by-step instructions for consolidating sequence models Shows how to use consolidated data to define a design within tight time frames with examples of visions, storyboards, and paper prototypes Introduces CDToolsTM, the first application designed to support customer-centered design
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Sylvia M. Chan-Olmsted
Publisher: Routledge
ISBN: 1351225480
Category : Social Science
Languages : en
Pages : 350
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Book Description
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
Author: Pit Gottschalk
Publisher: Lulu.com
ISBN: 1446687384
Category : Business & Economics
Languages : en
Pages : 107
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Book Description
If online journalism becomes an integral part of the daily routine of the editorial staff within five years, then, in order to be fit for the future, it will only be consequent to set the degree of integration now and to adjust the editorial workflow of each morning paper to its online capacity. This book of Pit Gottschalk helps understand the necessity of online integration in Journalism, assess the status quo, and implement the right steps within the organization based on a broad research. Structure, culture, people, and tasks - all the aspects of a modern organization of content workflow are to considered. Pit Gottschalk creates a measurement system to check the own newsroom.
Author: Affinity Team
Publisher:
ISBN: 9781909581036
Category : Affinity (Computer file).
Languages : en
Pages : 432
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Book Description
