Advertising, Competition and Market Conduct in Oligopoly Over Time PDF Download
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Author: Jean Jacques Lambin
Publisher:
ISBN: 9780720431001
Category : Advertising
Languages : en
Pages : 312
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Book Description
Author: Jean Jacques Lambin
Publisher:
ISBN: 9780720431001
Category : Advertising
Languages : en
Pages : 312
Get Book Here
Book Description
Author: Jean-Jacques Lambin
Publisher:
ISBN:
Category :
Languages : en
Pages : 312
Get Book Here
Book Description
Author: Lambin
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Jean-Jacques Lambin
Publisher: North-Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Gary M. Erickson
Publisher: Springer Science & Business Media
ISBN: 1461510317
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Author: Martin Shubik
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 9400910738
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 656
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 666
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Book Description
Author: David M Jones
Publisher: Routledge
ISBN: 1317452143
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.
