Advertising: Using Words as Tools for Selling Second Edition PDF Download
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Author: Ruta Kalmane
Publisher: Lulu.com
ISBN: 1471092518
Category : Advertising
Languages : en
Pages : 131
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Book Description
Author: Ruta Kalmane
Publisher: Lulu.com
ISBN: 1471092518
Category : Advertising
Languages : en
Pages : 131
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Book Description
Author: Ms Ruta Kalmane
Publisher:
ISBN: 9781445712765
Category :
Languages : en
Pages : 103
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1020
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Book Description
Author: Rob Marsh, Maria O'Connor
Publisher: Pearson South Africa
ISBN: 9781868917334
Category : Advertising
Languages : en
Pages : 220
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 996
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category :
Languages : en
Pages : 1684
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Book Description
Author: Sarah White
Publisher: Penguin
ISBN: 9781592571352
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 019957961X
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1172
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Book Description
Author: Therese F. Kasemodel
Publisher: Blue Rose Studio Books
ISBN: 9780965225601
Category : Advertising
Languages : en
Pages : 0
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Book Description
A handbook for real estate agents & home owners, teaching how to identify & describe distinctive features & styles. Includes more than 100 architectural illustrations, hundreds of descriptive phrases, "Ad Empowering Checklist", "Power Word Finder", "Keys to Successful Ad Writing", index & more! Excellent reference. Includes Seller's Guide for home owners. Brokers, agents, & home owners love this book! "An invaluable resource & tool for the real estate practitioner."--Rick Bohmann, VP. "What a great tool for new sales associates & veteran sales associates alike! I've trained sales associates from 0 years in the business to over 20 years in the business & one of the things they hate most is writing ads for their listings. This book will put an end to their frustration. It's the perfect real estate thesaurus."--Casey C. Clickner, Dir. of Educ. Author is a licensed REALTOR (R), instructor, seminar leader, recipient of national sales awards, & lifetime member of the Million Dollar Club. She's managed & trained hundreds of successful REALTORS (R) & has been a regular guest expert on talk radio. Formerly an advertising & PR director for one of the Midwest's largest retail firms. ISBN: 0-9652256-0-7. LC: 96-84815. Plasticoil bound. Blue Rose Studio Books, 2206 Stonecroft Drive, Grafton, WI 53024, 800-825-9609 or FAX 414-377-5852.
