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Author: S. Thornton
Publisher: Springer
ISBN: 023023674X
Category : Literary Criticism
Languages : en
Pages : 225
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Book Description
From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
Author: S. Thornton
Publisher: Springer
ISBN: 023023674X
Category : Literary Criticism
Languages : en
Pages : 225
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Book Description
From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
Author: Maria Damkjær
Publisher: Oxford University Press
ISBN: 0198936079
Category : Literary Criticism
Languages : en
Pages : 225
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Book Description
What makes fiction recognizable as fiction? Texts are shaped by their material print, but this book argues that they can also be made in response to it: that the needs of the magazine in the nineteenth century spurred writers to create hybrid, entangled texts. Using book history, genre theory, and literary close-reading, this book argues that narrative fiction in the nineteenth-century popular periodical was a malleable substance. By looking at typography, and the attempts to squeeze in too much text, or stretch out too little text, the book asks what the relationship was between the page that needed filling and the short story that tried to fill it. In the messy hybrids and outliers, we explore what fiction might have become. The book works with magazines like the Englishwoman's Domestic Magazine (first series, 1852-59), the Family Herald (1842-1945), the Home Circle (1849-54), and authors like Elizabeth Gaskell, George Augustus Sala, and Samuel Beeton. It also includes a chapter on Charles Dickens's arguably least successful venture, Master Humphrey's Clock (1840-1), where Dickens was noticeably straining to sell and fill a weekly magazine. While the book is not attempting to destabilise the status of canonical fiction, it does ask how the page makes fiction happen; what kind of readers magazines imagined for themselves; and what readers thought they were reading when they picked up an issue. The book argues that magazines projected a print imaginary, a symbolic realm where the magazine fits perfectly into the lives of happy, active readers.
Author: Nicholas Mason
Publisher: JHU Press
ISBN: 1421410710
Category : Literary Criticism
Languages : en
Pages : 214
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Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Author: Gillian Russell
Publisher: Cambridge University Press
ISBN: 1108803865
Category : Literary Criticism
Languages : en
Pages : 325
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Book Description
Often regarded as trivial and disposable, printed ephemera, such as tickets, playbills and handbills, was essential in the development of eighteenth-century culture. In this original study, richly illustrated with examples from across the period, Gillian Russell examines the emergence of the cultural category of printed ephemera, its relationship with forms of sociability, the history of the book, and ideas of what constituted the boundaries of literature and literary value. Russell explores the role of contemporary collectors such as Sarah Sophia Banks in preserving such material, arguing for 'ephemerology' as a distinctive strand of popular antiquarianism. Multi-disciplinary in scope, The Ephemeral Eighteenth Century reveals new perspectives on the history of theatre, the fiction of Maria Edgeworth and Jane Austen, and on the history of bibliography, as well as highlighting the continuing relevance of the concept of ephemerality to how we connect through social media today.
Author: S. Evangelista
Publisher: Springer
ISBN: 0230242200
Category : Literary Criticism
Languages : en
Pages : 216
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Book Description
This book is the first comprehensive study of the reception of classical Greece among English aesthetic writers of the nineteenth century. By exploring this history of reception, it aims to give readers a new and fuller understanding of literary aestheticism, its intellectual contexts, and its challenges to mainstream Victorian culture.
Author: Daniel Allington
Publisher: John Wiley & Sons
ISBN: 0470654937
Category : Literary Criticism
Languages : en
Pages : 567
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Book Description
Introduces readers to the history of books in Britain—their significance, influence, and current and future status Presented as a comprehensive, up-to-date narrative, The Book in Britain: A Historical Introduction explores the impact of books, manuscripts, and other kinds of material texts on the cultures and societies of the British Isles. The text clearly explains the technicalities of printing and publishing and discusses the formal elements of books and manuscripts, which are necessary to facilitate an understanding of that impact. This collaboratively authored narrative history combines the knowledge and expertise of five scholars who seek to answer questions such as: How does the material form of a text affect its meaning? How do books shape political and religious movements? How have the economics of the book trade and copyright shaped the literary canon? Who has been included in and excluded from the world of books, and why? The Book in Britain: A Historical Introduction will appeal to all scholars, students, and historians interested in the written word and its continued production and presentation.
Author: S. O'Toole
Publisher: Springer
ISBN: 1137349409
Category : Fiction
Languages : en
Pages : 332
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Book Description
This book offers new perspectives on the concept of habit in the nineteenth-century novel, delineating the complex, changing significance of the term and exploring the ways in which its meanings play out in a range of narratives, from Dickens to James.
Author: S. Karschay
Publisher: Springer
ISBN: 1137450339
Category : Literary Criticism
Languages : en
Pages : 292
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Book Description
This exciting new study looks at degeneration and deviance in nineteenth-century science and late-Victorian Gothic fiction. The questions it raises are as relevant today as they were at the nineteenth century's fin de siecle: What constitutes the norm from which a deviation has occurred? What exactly does it mean to be 'normal' or 'abnormal'?
Author: The Multigraph Collective
Publisher: University of Chicago Press
ISBN: 022646928X
Category : Literary Criticism
Languages : en
Pages : 400
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Book Description
A thorough rethinking of a field deserves to take a shape that is in itself new. Interacting with Print delivers on this premise, reworking the history of print through a unique effort in authorial collaboration. The book itself is not a typical monograph—rather, it is a “multigraph,” the collective work of twenty-two scholars who together have assembled an alphabetically arranged tour of key concepts for the study of print culture, from Anthologies and Binding to Publicity and Taste. Each entry builds on its term in order to resituate print and book history within a broader media ecology throughout the eighteenth and nineteenth centuries. The central theme is interactivity, in three senses: people interacting with print; print interacting with the non-print media that it has long been thought, erroneously, to have displaced; and people interacting with each other through print. The resulting book will introduce new energy to the field of print studies and lead to considerable new avenues of investigation.
Author: Laurence Talairach-Vielmas
Publisher: Springer
ISBN: 1137342404
Category : Fiction
Languages : en
Pages : 230
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Book Description
Fairy Tales, Natural History and Victorian Culture examines how literary fairy tales were informed by natural historical knowledge in the Victorian period, as well as how popular science books used fairies to explain natural history at a time when 'nature' became a much debated word.
