Willing's Press Guide and Advertisers' Directory and Handbook PDF Download
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Author:
Publisher:
ISBN:
Category : English newspapers
Languages : en
Pages : 468
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Author:
Publisher:
ISBN:
Category : English newspapers
Languages : en
Pages : 468
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Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840
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Author:
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 990
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Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Category : Political Science
Languages : en
Pages : 241
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Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author: The Associated Press
Publisher: Basic Books
ISBN: 9780465082995
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
A fully revised and updated edition of the bible of the newspaper industry
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1216
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Author: George Watson
Publisher: CUP Archive
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 746
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Book Description
More than fifty specialists have contributed to this new edition of volume 4 of The Cambridge Bibliography of English Literature. The design of the original work has established itself so firmly as a workable solution to the immense problems of analysis, articulation and coordination that it has been retained in all its essentials for the new edition. The task of the new contributors has been to revise and integrate the lists of 1940 and 1957, to add materials of the following decade, to correct and refine the bibliographical details already available, and to re-shape the whole according to a new series of conventions devised to give greater clarity and consistency to the entries.
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 704
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Author: Marjorie Veith Davis
Publisher:
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Category : Industries
Languages : en
Pages : 210
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Author:
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ISBN:
Category : American newspapers
Languages : en
Pages : 1754
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