Advertising & Marketing in Rural India PDF Download
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Author: Tej K. Bhatia
Publisher: Macmillan
ISBN: 9780230633896
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Economic liberalisation, globalisation and growing economic power have led to the development of rural India in the past two decades. This book explores the various facets of rural media and integrated marketing communication. In order to meet the formi
Author: Tej K. Bhatia
Publisher: Macmillan
ISBN: 9780230633896
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
Economic liberalisation, globalisation and growing economic power have led to the development of rural India in the past two decades. This book explores the various facets of rural media and integrated marketing communication. In order to meet the formi
Author: Tej K. Bhatia
Publisher:
ISBN: 9784872977820
Category : Advertising
Languages : en
Pages : 333
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Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 9788177589764
Category : Consumer behavior
Languages : en
Pages : 420
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Book Description
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 9788131701881
Category :
Languages : en
Pages : 278
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Book Description
Rural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.
Author: Ramkishen Y.
Publisher: Jaico Publishing House
ISBN: 8179920852
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author: Oma Gupta
Publisher: Gyan Publishing House
ISBN: 9788178353081
Category : Advertising
Languages : en
Pages : 240
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Book Description
1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
Author: Dr. M. A. Soudatti
Publisher: Lulu.com
ISBN: 035991246X
Category :
Languages : en
Pages : 212
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Book Description
Author: G. Srinivas Rao
Publisher: Anmol Publications PVT. LTD.
ISBN: 9788126110452
Category : Andhra Pradesh (India)
Languages : en
Pages : 262
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Book Description
The Indian Rural Market With Its Vast Size And Demand Potential Offers Great Opportunities To The Marketers. The Rural Market Provides Vast Potential As Many New Products Have Already Made Their Entry Into The Rural Consumer Basket. Thus, The Rural Market Has Been Growing In Magnitude For Both Traditional And Modern Consumer Goods And Services. In Spite Of Its Large Size And High Potential, Many Marketing Firms Are Not Able To Avail The Opportunities In Rural Market Because Of Problems In Selling The Goods In Rural Areas. In View Of This, There Is A Need For A Thorough Examination Of Rural Marketing Scenario. For This Purpose Efforts Should Be Made To Analyse The Rural Market Environment, The Problems In Rural Marketing And Measures Should Be Initiated To Develop The Rural Market. In This Direction, The Present Study Is An Attempt To Examine The Marketing Environment In Rural Areas, The Marketing Strategies For Consumer Goods. The Book Provides The Comprehensive Coverage Of Aspects Relating The Profile Of Indian Rural Market, Analyzing Consumer Behaviour, Product And Brand Penetration, Marketing Strategies, Etc. The Study Is Mainly Based On The Examination Of The Marketing Strategies For Durable And Non-Durable Consumer Products In Rural Areas Of Three Selected Districts In Andhra Pradesh. The Conclusions Drawn And Suggestions Made In This Study Are Useful For The Policy Makers For Improving The Market Potential In Rural India.
Author: Sarabjit Singh Puri
Publisher: Notion Press
ISBN: 1649195702
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
