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Author: Frank Herman Young
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 178
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Book Description
Author: Frank Herman Young
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 178
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Book Description
Author: John Dell (pseud.)
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 184
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Book Description
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 226
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Frank Herman Young
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
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Book Description
Author: Laurance Benjamin Siegfried
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 148
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Book Description
Author:
Publisher: Nirali Prakashan
ISBN: 9788185790794
Category : Advertising
Languages : en
Pages : 118
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Book Description
Author: Robyn Blakeman
Publisher: Routledge
ISBN: 1000551393
Category : Design
Languages : en
Pages : 493
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Book Description
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author: John Wilmshurst
Publisher: Elsevier
ISBN: 9780750615624
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN: 9351671011
Category : Design
Languages : en
Pages : 181
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 792
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Book Description
