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Author: Harry Tipper
Publisher: Facsimiles-Garl
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Harry Tipper
Publisher: Facsimiles-Garl
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Daniel Starch
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 322
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Book Description
Author: Gerald Bertram Wadsworth
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 364
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 575
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Book Description
Author: Charles Alexander MacFarlane
Publisher: Forgotten Books
ISBN: 9780266564751
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Excerpt from Principles and Practice of Direct Advertising This book is the result of an attempt to assemble, and to present in handy form for ready reference, a few of the elementary facts and principles that the average busy man having to do with the preparation of advertising will find it helpful to know, about the several forms of printed matter that come under the general head of Direct Advertising. The subject being extensive and the book brief, the treatment of each subject is necessarily suggestive rather than exhaustive. Topics that elsewhere are discussed through entire volumes, even libraries, are here considered in short chapters. There has been no opportunity for the detailed descriptions and illustrations that are to be found, by those who know where to look, in other and more thor ough advertising text-books. This limitation, however, is also an advantage, on the principle that a dictionary often meets the requirements of an investigator better than an encyclopedia: the one tells you the elementary fact in a paragraph; the other either takes the elementary fact for granted altogether, or buries it in a mass of detail whence it is only to be extracted by the expenditure of more time and patience than the result may warrant. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Harry Tipper
Publisher:
ISBN:
Category :
Languages : en
Pages : 575
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Book Description
Author: Daniel Starch
Publisher: Forgotten Books
ISBN: 9781330038123
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Excerpt from Advertising: Its Principles, Practice, and Technique In this book, I have tried, to the best of ray judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book may serve as a first textbook for students and as an introductory handbook for business men. I have tried, therefore, to combine the practical and the theoretical aspects of the subject in such a way that the practical experiences of business houses, which are quoted at length, may illustrate the underlying principles, and that the discussion of principles may illuminate the practical results of business. Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of the various chapters. These will increase the usefulness of the book as a text. This book does not pretend to be a final treatise on the subject. The last word in advertising has by no means been spoken. Scarcely more than a beginning, in a scientific way, has been made. No one realizes more than the writer, after several years of teaching and of practical contact with advertising, the scarcity of thoroughly established facts and principles. The author takes pleasure in acknowledging his gratitude to the editors and publishers of Printer's Ink, System, Advertising and Selling, and Judicious Advertising for permission to quote extensively from these periodicals. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Daniel Starch
Publisher: Sagwan Press
ISBN: 9781376891065
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: S. Roland Hall
Publisher: Forgotten Books
ISBN: 9781333711382
Category : Business & Economics
Languages : en
Pages : 780
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Book Description
Excerpt from The Advertising Handbook: A Reference Work Covering the Principles and Practice of Advertising It is frequently said, by those whose advertisements are criticized that the advertisement in question had a successful record. It is undoubtedly often true that an advertisement poor in some respect is nevertheless good enough as a whole to produce a satisfactory result. But this is no argument against having the weakness corrected; the same effort, with the fault removed, might be twice as successful as it was in its original form. A stammering salesman may have a good sales-record, but it stands to reason that with his speech impediment removed, he could do much better. The material here presented represents the gleanings of some twenty years in advertising practice, business research and writing, and considerable experience as a teacher of advertising and salesmanship. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Gerald Bertram Wadsworth
Publisher: Forgotten Books
ISBN: 9781330029572
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Excerpt from Principles and Practice of Advertising Principles and Practice of Advertising was written by Gerald Bertram Wadsworth in 1911. This is a 350 page book, containing 86047 words and 8 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
