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Advertising & Marketing in Rural India

Advertising & Marketing in Rural India PDF Author: Tej K. Bhatia
Publisher: Macmillan
ISBN: 9780230633896
Category : Business & Economics
Languages : en
Pages : 394

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Book Description
Economic liberalisation, globalisation and growing economic power have led to the development of rural India in the past two decades. This book explores the various facets of rural media and integrated marketing communication. In order to meet the formi