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Author: Jeffrey Hardee
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
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Book Description
Author: Jeffrey Hardee
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
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Book Description
Author: Ingomar Kloss
Publisher: Springer Science & Business Media
ISBN: 3540247882
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author: Azizul Halim Yahya
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 188
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Book Description
Author: Adnan Hashim
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Author: Roy Mitchell
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 762
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Book Description
Author: Chris Hackley
Publisher: SAGE
ISBN: 9780761941545
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Author:
Publisher: Oxford Business Group
ISBN: 1902339630
Category : Malaysia
Languages : en
Pages : 220
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Book Description
Author: Katherine Toland Frith
Publisher: Peter Lang
ISBN: 9781433103858
Category : Art
Languages : en
Pages : 282
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Book Description
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
