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Author: Terence R. Nevett
Publisher: Heinemann Educational Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Author: Terence R. Nevett
Publisher: Heinemann Educational Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Author: Keiko Tanaka
Publisher: Routledge
ISBN: 1134640463
Category : Language Arts & Disciplines
Languages : en
Pages : 170
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Book Description
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Author: Julie Anne Lambert
Publisher:
ISBN: 9781851245383
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
Author: Francis Pryor
Publisher: HarperCollins (UK)
ISBN:
Category : History
Languages : en
Pages : 328
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Book Description
In this book, which accompanies and expands on his Channel 4 television series, leading archaeologist Francis Pryor retells the story of King Arthur, legendary king of the Britons, tracing it back to its Bronze Age originsThe legend of King Arthur and Camelot is one of the most enduring in Britain's history, spanning centuries and surviving invasions by Angles, Vikings and Normans. In his latest book Francis Pryor -- one of Britain's most celebrated archaeologists and author of the acclaimed Britain BC and Seahenge -- traces the story of Arthur back to its ancient origins. Putting forth the compelling idea that most of the key elements of the Arthurian legends are deeply rooted in Bronze and Iron Ages (the sword Excalibur, the Lady of the Lake, the Sword in the Stone and so on), Pryor argues that the legends' survival mirrors a flourishing, indigenous culture that endured through the Roman occupation of Britain, and the subsequent invasions of the so-called Dark Ages.
Author: Martin Carver
Publisher: Routledge
ISBN: 0429829760
Category : History
Languages : en
Pages : 1110
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Book Description
Formative Britain presents an account of the peoples occupying the island of Britain between 400 and 1100 AD, whose ideas continue to set the political agenda today. Forty years of new archaeological research has laid bare a hive of diverse and disputatious communities of Picts, Scots, Welsh, Cumbrian and Cornish Britons, Northumbrians, Angles and Saxons, who expressed their views of this world and the next in a thousand sites and monuments. This highly illustrated volume is the first book that attempts to describe the experience of all levels of society over the whole island using archaeology alone. The story is drawn from the clothes, faces and biology of men and women, the images that survive in their poetry, the places they lived, the work they did, the ingenious celebrations of their graves and burial grounds, their decorated stone monuments and their diverse messages. This ground-breaking account is aimed at students and archaeological researchers at all levels in the academic and commercial sectors. It will also inform relevant stakeholders and general readers alike of how the islands of Britain developed in the early medieval period. Many of the ideas forged in Britain’s formative years underpin those of today as the UK seeks to find a consensus programme for its future.
Author: Geoffrey N. Leech
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 236
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Book Description
Author: Bob M. Fennis
Publisher: Psychology Press
ISBN: 1317398955
Category : Psychology
Languages : en
Pages : 451
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Book Description
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Andrew Defty
Publisher: Psychology Press
ISBN: 0714683612
Category : Cold War
Languages : en
Pages : 308
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Book Description
This book demonstrates that propoganda was a primary concern of the postwar governments of Clement Atlee and Winston Churchill and traces the implementation of Britain's propoganda policy at all levels.
Author: David Mattingly
Publisher: Penguin
ISBN: 1101160403
Category : History
Languages : en
Pages : 709
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Book Description
Part of the Penguin History of Britain series, An Imperial Possession is the first major narrative history of Roman Britain for a generation. David Mattingly draws on a wealth of new findings and knowledge to cut through the myths and misunderstandings that so commonly surround our beliefs about this period. From the rebellious chiefs and druids who led native British resistance, to the experiences of the Roman military leaders in this remote, dangerous outpost of Europe, this book explores the reality of life in occupied Britain within the context of the shifting fortunes of the Roman Empire.
