Author: Rockport Publishers
Publisher: Northlight
ISBN: 9781564963345
Category : Advertising cards
Languages : en
Pages : 0
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Book Description
Neither rain nor sleet keeps these postcards from delivering their message. This full-color, full-of-ideas collection presents more than 250 examples of the best postcard designs from around the world. It shows how savvy, international designers have turned postcards into effective promotional pieces for clients, event promotion and self-promotion. Shows front and back of postcards with captions providing information on concepts and techniques.
Author: Cheryl Dangel Cullen
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 200
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Book Description
Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author: Alain Weill
Publisher:
ISBN: 9780500301166
Category : Advertising
Languages : en
Pages : 159
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Book Description
It was in the early 20th-century renaissance of the decorative arts that modern graphic design was born, art made to serve the global expansion of business and industry. Alain Weill traces the history of commercial imagemaking and typography in Europe and the United States, from the earliest poster artists to the radical avant-garde influences of Dada and Constructivism, De Stijl and the Bauhaus, from the political and social consciousness of the 1960s to the digital age. With an extremely readable text, hundreds of colour illustrations and additional documents by distinguished authors on 'Early Writings on Graphic Design', 'Advertising - The Mother of Graphic Design' and 'The Future of Graphic Design?', this is a treasure trove for students and practising artists and designers.
Author: Luigi Cocchiarella
Publisher: Springer
ISBN: 3319955888
Category : Technology & Engineering
Languages : en
Pages : 2334
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Book Description
This book gathers peer-reviewed papers presented at the 18th International Conference on Geometry and Graphics (ICGG), held in Milan, Italy, on August 3-7, 2018. The spectrum of papers ranges from theoretical research to applications, including education, in several fields of science, technology and the arts. The ICGG 2018 mainly focused on the following topics and subtopics: Theoretical Graphics and Geometry (Geometry of Curves and Surfaces, Kinematic and Descriptive Geometry, Computer Aided Geometric Design), Applied Geometry and Graphics (Modeling of Objects, Phenomena and Processes, Applications of Geometry in Engineering, Art and Architecture, Computer Animation and Games, Graphic Simulation in Urban and Territorial Studies), Engineering Computer Graphics (Computer Aided Design and Drafting, Computational Geometry, Geometric and Solid Modeling, Image Synthesis, Pattern Recognition, Digital Image Processing) and Graphics Education (Education Technology Research, Multimedia Educational Software Development, E-learning, Virtual Reality, Educational Systems, Educational Software Development Tools, MOOCs). Given its breadth of coverage, the book introduces engineers, architects and designers interested in computer applications, graphics and geometry to the latest advances in the field, with a particular focus on science, the arts and mathematics education.
Author: Malcolm Barnard
Publisher: Routledge
ISBN: 1136477225
Category : Design
Languages : en
Pages : 214
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Book Description
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Author: Wang Shaoquiang
Publisher:
ISBN: 9789814394918
Category : Commercial art
Languages : en
Pages : 200
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Book Description
FASHION & SOCIETY. Fashion is the embodiment of good taste and individuality. For the time being, fashion industry is so prosperous that there are countless fashion brands dazzling people's eyes. In addition to high production quality, a fashion brand also needs to make use eye-catching graphics to promote it and to provide visual support that lets it stand out among a fiercely competitive crowd. The right fashion graphics and advertising campaign are unquestionably a key ingredient in helping a fashion brand achieve success. "Fashion Exposed" covers the whole spectrum of fashion graphics, from advertising campaigns and fashion photography to promotional graphics such as fashion catalogues, fashion-show invitation cards, and label and tag designs. In celebrating the successful experiences of fashion brand, "Fashion Exposed" explores the diversity of their uniqueness and personality. Colour photographs.
Author: British Library
Publisher: Walter de Gruyter
ISBN: 3111725944
Category : Reference
Languages : en
Pages : 528
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Book Description
Author: Liv Montgomery
Publisher: AudioInk
ISBN: 1613390173
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
More and more online marketers and business owners are recognizing the tremendous benefits of incorporating media into their online marketing strategy. Multimedia more easily and effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using audio and video increases conversation rates, buy rates, and subscription rates for a product or service. But what if you're not a Hollywood producer or a technical genius? Well, no worries there - Liv Montgomery, the eCommerce Gal shows you step-by-step how to make the most of multi-media to boost your web presence and turn casual visitors into loyal customers.
Author: Batra
Publisher: Pearson Education India
ISBN: 9788177588507
Category : Advertising
Languages : en
Pages : 772
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Book Description
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395687185
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.
