Author: Jean Kilbourne
Publisher: Simon and Schuster
ISBN: 1451698410
Category : Social Science
Languages : en
Pages : 372
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Book Description
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author: Robert Manni
Publisher: Greenleaf Book Group
ISBN: 1936909278
Category : Fiction
Languages : en
Pages : 348
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Book Description
When Max Hallyday, a rising New York adman, joins a glitzy midtown agency, he knows the game is winner-takes-all. But after Max's best friend, Roger, a serial womanizer, seduces his billionaire client and puts his career in jeopardy, Max strikes back, penning "The Guys' Guy's Guide to Love," a column exposing the many Rogers prowling the city. Championed by magazine publisher and former flame, Cassidy Goodson, Max becomes famous . . . or is it notorious? With the women of New York clamoring for more, sparks begin to fly with Cassidy. Can Max survive his instant celebrity and cutthroat rivals to discover where his heart really belongs? The Guys' Guy's Guide to Love is a fast-paced tale of flawed men and smart women competing for love, sex, power, and money in the city where they play for keeps.
Author: Susan Block
Publisher:
ISBN: 9780688026448
Category : Personals
Languages : en
Pages : 159
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Book Description
Author: Kevin Roberts
Publisher: powerHouse Books
ISBN: 1576875342
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Author: Katherine J. Parkin
Publisher: University of Pennsylvania Press
ISBN: 0812204077
Category : History
Languages : en
Pages : 306
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Book Description
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
Author: Francesca Beauman
Publisher: Simon and Schuster
ISBN: 1643135791
Category : Family & Relationships
Languages : en
Pages : 211
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Book Description
A clever, thoughtful, and funny history that reveals how the Union of states was built on a much more personal union of people. Have you ever used a dating app or website? Then you have more in common than you know with lonely homesteaders in 18th century New England. At once heartwarming and heartbreaking, Matrimony, Inc. reveals the unifying thread that weaves its way through not just marriage and relationships over the centuries, but American social history itself: advertising for love. Amazingly, America’s first personal ad appeared in the Boston Evening Post as early as 1759. A “person who flatters himself that he shall not be thought disagreeable” was in search of a “young lady, between the age of eighteen and twenty-three, of a middling stature, brown hair, of good Morals…” As family-arranged marriages fell out of fashion, "Husband Wanted" or "Seeking Wife" ads were soon to be found in every state in the nation. From the woman in a Wisconsin newspaper who wanted “no brainless dandy or foppish fool” to the man with a glass eye who placed an ad in the New York Times hoping to meet a woman with a glass eye, the many hundreds of personal ads that author Francesca Beauman has uncovered offer an extraordinary glimpse into the history of our hearts’ desires, as well as a unique insight into American life as the frontier was settled and the cities grew. Personal ads played a surprisingly vital role in the West: couple by couple, shy smile by shy smile, letter by letter from a dusty, exhausted miner in California to a bored, frustrated seamstress in Ohio. Get ready for a new perspective on the making of modern America, a hundred words of typesetter’s blurry black ink at a time. “So anxious are our settlers for wives that they never ask a single lady her age. All they require is teeth,” declared the Dubuque Iowa News in 1838 in a state where men outnumbered women three to one. While the dating pools of 21st century New York, Chicago or San Francisco might not be quite so dentally-fixated, Matrimony Inc. will put idly swiping right on Tinder into fascinating and vividly fresh historical context. What do women look for in a man? What do men look for in a woman? And how has this changed over the past 250 years?
Author: Martina Lauchengco
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Author: Christina Ward
Publisher: Process
ISBN: 9781934170748
Category : Cooking
Languages : en
Pages : 208
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Book Description
American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth century American food. Connecting cultural, social, and geopolitical aspects, author Christina Ward (Preservation: The Art & Science of Canning , Fermentation, and Dehydration, Process 2017) uses her expertise to tell the fascinating and often infuriating story of American culinary culture. Readers will learn of the role bananas played in the Iran-Contra scandal, how Sigmund Freud's nephew decided Carmen Miranda would wear fruit on her head, and how Puritans built an empire on pineapples. American food history is rife with crackpots, do-gooders, con men, and scientists all trying to build a better America-while some were getting rich in the process. Loaded with full-color images, Ward pulls recipes and images from her vast collection of cookbooks and a wide swath of historical advertisements to show the influence of corporations on our food trends. Though easy to mock, once you learn the true history, you will never look at Jell-O the same way again! American Advertising Cookbooks, How Corporations Taught Us To Love Bananas, Spam, and Jell&ndashO features full-color images and essays uncovering the origins of popular foods.
Author: LoveWhatMatters
Publisher: Simon and Schuster
ISBN: 1501169149
Category : Body, Mind & Spirit
Languages : en
Pages : 413
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Book Description
In the bestselling tradition of The Five People You Meet in Heaven and Humans of New York comes a collection of authentic, emotional, and inspiring stories about life’s most important moments, as curated by the editors at Love What Matters. “90% of the reads bring me to tears. I just can't believe the love this world truly has when all we see is hate. This is so uplifting.” —Shelsea Where do you go when you want to feel inspired? When you want to forget about the divisiveness and the anger? For over five million people, that place is Love What Matters, a digital platform dedicated to finding and sharing the daily moments of kindness, compassion, and love that so often go overlooked. This curated collection of powerful stories features first person accounts and photographs that perfectly capture each moment: A husband learning he’s about to be a dad. A new mom embracing her body. A cashier inadvertently teaching a young girl a lesson about patience. A bagel from a stranger that saved a homeless man’s life. From long overdue adoptions to military heroes returning home; from a fireman’s touching 9/11 tribute to what an old dinner plate found at a bake sale can teach us all about life—these are the moments that matter. They are genuine. Authentic. Raw. And they are perfect in their imperfection—just like all of us. You will no doubt experience goosebumps and tears, but this mosaic of life’s moments will leave you with something even more profound: a reminder that, in the end, love always wins. “This really is the best page on Facebook. It renews your love of humanity. There are still good people. We need more reports of acts of kindness.” —Johnny
Author: Sherry Petersik
Publisher: Artisan
ISBN: 1579656765
Category : House & Home
Languages : en
Pages : 337
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Book Description
This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.
