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Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674050061
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674050061
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Author: Stephen Constantine
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 108
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Book Description
Author: David Stone Potter
Publisher: Psychology Press
ISBN: 9780415100588
Category : History
Languages : en
Pages : 788
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Book Description
At the outset of the period covered by this book, Rome was the greatest power in the world. By its end, it had fallen conclusively from this dominant position. David Potter's comprehensive survey of two critical and eventful centuries traces the course of imperial decline.
Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 152
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Book Description
Illustrations and text combine to examine the lives, achievements, and struggles of the Byzantines; covering a period that begins with the establishment of the capital city of Constantinople in A.D. 330, and continuing through its fall to the Turks in 1453.
Author: Daniel Immerwahr
Publisher: Farrar, Straus and Giroux
ISBN: 0374715122
Category : History
Languages : en
Pages : 382
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Book Description
Named one of the ten best books of the year by the Chicago Tribune A Publishers Weekly best book of 2019 | A 2019 NPR Staff Pick A pathbreaking history of the United States’ overseas possessions and the true meaning of its empire We are familiar with maps that outline all fifty states. And we are also familiar with the idea that the United States is an “empire,” exercising power around the world. But what about the actual territories—the islands, atolls, and archipelagos—this country has governed and inhabited? In How to Hide an Empire, Daniel Immerwahr tells the fascinating story of the United States outside the United States. In crackling, fast-paced prose, he reveals forgotten episodes that cast American history in a new light. We travel to the Guano Islands, where prospectors collected one of the nineteenth century’s most valuable commodities, and the Philippines, site of the most destructive event on U.S. soil. In Puerto Rico, Immerwahr shows how U.S. doctors conducted grisly experiments they would never have conducted on the mainland and charts the emergence of independence fighters who would shoot up the U.S. Congress. In the years after World War II, Immerwahr notes, the United States moved away from colonialism. Instead, it put innovations in electronics, transportation, and culture to use, devising a new sort of influence that did not require the control of colonies. Rich with absorbing vignettes, full of surprises, and driven by an original conception of what empire and globalization mean today, How to Hide an Empire is a major and compulsively readable work of history.
Author: Ramsay MacMullen
Publisher: Yale University Press
ISBN: 9780300036428
Category : Religion
Languages : en
Pages : 196
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Book Description
Offers a secular perspective on the growth of the Christian Church in ancient Rome, identifies nonreligious factors in conversion, and examines the influence of Constantine
Author: Victoria De Grazia
Publisher: Harvard University Press
ISBN: 9780674031180
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.
Author: Kevin Goldman
Publisher: Simon and Schuster
ISBN: 1439145148
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok. On December 16, 1994, a bloodletting took place in the stylish boardroom at Saatchi & Saatchi, once the world’s largest advertising agency. The cofounders of the company, Maurice and Charles Saatchi, were fired after threats by the firm’s shareholders but less than a month later, Maurice Saatchi started a rival ad agency and quickly and viciously snapped up former Saatchi & Saatchi clients. With expansive research and eye-opening interviews, Kevin Goldman effortlessly explores this dramatic saga from the early, audacious start of the firm to the meteoritic rise of the Saatchi brothers and their ultimate fall. From the glitzy and extravagant lifestyle of the advertising industry of the 1970s and 1980s to the dramatic mergers and takeovers that altered Madison Avenue and London forever, Conflicting Accounts is an unputdownable and masterful work, perfect for fans of Mad Men and The Smartest Guys in the Room.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 176
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Book Description
Examines what life was like for those who lived during the final years of the Austrian and Hungarian empires.
