Principles of Advertising PDF Download

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Principles of Advertising

Principles of Advertising PDF Author: Monle Lee
Publisher: Routledge
ISBN: 0789022990
Category : Business & Economics
Languages : en
Pages : 452

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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.