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Author: Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 226
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author: Laurance Benjamin Siegfried
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 148
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Book Description
Author: George Burton Hotchkiss
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 512
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1586
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Book Description
Author: Library of Congress. Office for Subject Cataloging Policy
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1580
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Book Description
Author: Library of Congress. Subject Cataloging Division
Publisher:
ISBN:
Category : Subject headings
Languages : en
Pages : 1468
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Book Description
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506315399
Category : Language Arts & Disciplines
Languages : en
Pages : 942
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Book Description
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1244
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Book Description
