Advertising, Competition and Market Conduct in Oligopoly Over Time PDF Download
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Author: Jean Jacques Lambin
Publisher:
ISBN: 9780720431001
Category : Advertising
Languages : en
Pages : 312
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Book Description
Author: Jean Jacques Lambin
Publisher:
ISBN: 9780720431001
Category : Advertising
Languages : en
Pages : 312
Get Book Here
Book Description
Author: Jean-Jacques Lambin
Publisher:
ISBN:
Category :
Languages : en
Pages : 312
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Book Description
Author: Jean-Jacques Lambin
Publisher: North-Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Martin Shubik
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Author: Gary M. Erickson
Publisher: Springer Science & Business Media
ISBN: 9401713146
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
Author: William John 1905- Fellner
Publisher: Hassell Street Press
ISBN: 9781015210752
Category :
Languages : en
Pages : 360
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Kosin Isariyawongse
Publisher:
ISBN:
Category : Oligopolies
Languages : en
Pages : 204
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Book Description
This dissertation addresses issues of strategic behavior of firms in oligopoly markets. In the first study we analyze how generic advertising affects brand advertising and firm profits in differentiated oligopoly markets. We develop two models, one with vertical differentiation and another with horizontal differentiation. In the case of vertical differentiation, we amend Crespi's (2007) model to show that only the high quality firm will use brand advertising. We also show that when differentiation is horizontal, the equilibrium is likely to be more symmetric in terms of each firm's profits, spending on brand advertising, and response to generic advertising. We also demonstrate that generic advertising will increase expenditures on brand advertising when firms play a supermodular game. In the second study, we analyze the interaction between generic advertising, brand advertising, and firm profits when products are differentiated either vertically or horizontally and brand advertising is purely informative. That is, brand advertising lowers consumer search costs of identifying brand characteristics. The model demonstrates that firms can benefit from investing in brand advertising that lowers consumer search costs as well as from brand advertising that is purely persuasive. In addition, the results demonstrate that whether brand advertising is persuasive or informative, the outcome is more likely to be symmetric with horizontal differentiation than with vertical differentiation. This study shows that brand advertising is a strategic complement when persuasive and a strategic substitute when informative. In the third study, we allow the choice of strategic variable, output and price, to be endogenous to the firm. We consider the case where one firm chooses output and the other firm chooses price, which we call a Cournot-Bertrand model. We provide a real world example of this "Cournot-Bertrand" behavior and show that the outcome can be a Nash equilibrium. Allowing the timing of play (early or late) as well as the strategic variable (output or price) to be endogenous, we demonstrate an outcome where one firm competes in output and the other firm competes in price can be a subgame perfect Nash equilibrium.
Author: Natsuko Iwasaki
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 208
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Book Description
This dissertation addresses issues of oligopoly markets where advertising plays a prominent role. The first study empirically investigates the effect of advertising regulations on equilibrium consumption of an addictive commodity using U.S. cigarette industry data. The results of the first study show that the advertising regulations reduced cigarette consumption by increasing the industry?s market power. In addition we find that a representative smoker is relatively impatient, an expected outcome for a commodity like cigarettes, where physical dependence, procrastination, and cognitive dissonance would lead to a high rate of time preference. In the second study, by using the same data set, we look at the effect of advertising regulations on the supply side of firm?s cost minimization behavior. Economic theory provides two alternative hypotheses, which are investigated empirically. According to the LeChatelier principle, regulations that limit substitution possibilities among inputs will reduce efficiency. Alternatively, a prisoner?s dilemma game in advertising suggests that advertising regulations may have a coordination effect which leads to higher efficiency. We use Data Envelopment Analysis to determine which effect is dominant. The results show that the Broadcast Advertising Ban in 1971 improved the industry?s cost efficiency, implying that the coordination effect dominates the LeChaterlier effect. The third study addresses the effect of advertising on the market structure and performance using U.S. brewing industry data. The results indicate that an increase in the minimum efficient scale and a high advertising intensity are primal causes of rising concentration in the U.S. brewing industry. This finding is consistent with Sutton?s (1992) prediction. We also find empirical evidence of market power at very high levels of concentration.
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: International Economic Association
Publisher: MIT Press
ISBN: 9780262690935
Category : Business & Economics
Languages : en
Pages : 588
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Book Description
These contributions discuss a number of important developments over the past decade in a newly established and important field of economics that have led to notable changes in views on governmental competition policies. They focus on the nature and role of competition and other determinants of market structures, such as numbers of firms and barriers to entry; other factors which determine the effective degree of competition in the market; the influence of major firms (especially when these pursue objectives other than profit maximization); and decentralization and coordination under control relationships other than markets and hierarchies.ContributorsJoseph E. Stiglitz, G. C. Archibald, B. C. Eaton, R. G. Lipsey, David Enaoua, Paul Geroski, Alexis Jacquemin, Richard J. Gilbert, Reinhard Selten, Oliver E. Williamson, Jerry R. Green, G. Frank Mathewson, R. A. Winter, C. d'Aspremont, J. Jaskold Gabszewicz, Steven Salop, Branko Horvat, Z. Roman, W. J. Baumol, J. C. Panzar, R. D. Willig, Richard Schmalensee, Richard Nelson, Michael Scence, and Partha Dasgupta
