Advertising British Cars of the 50s PDF Download
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Author: Heon Stevenson
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Author: Heon Stevenson
Publisher: Haynes Publications
ISBN: 9780854298983
Category : Advertising
Languages : en
Pages : 96
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Book Description
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 430
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Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
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Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: David Thoms
Publisher: Routledge
ISBN: 1351885464
Category : History
Languages : en
Pages : 297
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Book Description
This is a multidisciplinary analysis of the relationship between the motor car and popular culture in the 20th century, which brings together original essays by academics in the UK, North America and Australia. The contributors write from a wide range of disciplinary perspectives, including semiotics, social history, literary and film criticism, and musicology. Three main themes are addressed: the car as a cultural image; its impact on leisure and entertainment; and the cultural significance of the processes of manufacturing and selling cars.
Author: James Taylor
Publisher: Bloomsbury Publishing
ISBN: 1784421863
Category : Transportation
Languages : en
Pages : 66
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Book Description
In the 1950s and 1960s, luxury car buyers, from government ministers to captains of industry, almost invariably bought British. These were stately, dignified, and grand vehicles, with many featuring leather interiors and wood trim. Unfortunately, that market has now largely disappeared and, with it, so have the car-makers themselves. This new book covers cars in the over-3-litre class from the biggest names in British luxury motoring including Alvis, Daimler, and Lagonda, and high-end models from Austin, Rover, and Jaguar. It examines the features and characteristics of these classic cars, as well as explaining why they fell from prominence in the 1970s. Replete with beautiful photography throughout, this book is a loving portrait of the British luxury car, a dearly missed saloon defeated by foreign imports.
Author: James Taylor
Publisher: Bloomsbury Publishing
ISBN: 0747814988
Category : Transportation
Languages : en
Pages : 57
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Book Description
E-type Jaguar; Triumph Spitfire; MGA; Austin-Healey – nobody built sports cars like British manufacturers in the 1950s and '60s. There was something very special about the combination of low-slung open two-seater bodywork and spartan interior, a slick sporting gearchange and a throaty exhaust note. This was wind-in-the-hair motoring, and it was affordable by the average young man – at least, until he got married and had a family. MG and Triumph stood out as the market leaders, but many other c companies thrived, from luxury manufacturers like Jaguar and even daimler to other more affordable marques. This colourfully illustrated history tells the exciting story of the British sports car in the 1950s and '60s.
Author: David Newhardt, Robert Genat
Publisher:
ISBN: 9781616730727
Category : Automobiles
Languages : en
Pages : 196
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Book Description
Author: Renée Dickason
Publisher: Indiana University Press
ISBN: 9781860205712
Category : Art
Languages : en
Pages : 202
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Book Description
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Author: David Thoms
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Comprises 18 contributions from the US, the UK, and Australia on the motor car as a cultural phenomenon which has come to dominate the 20th century. The contributors come at the subject from a variety of disciplines, including semiotics, social history, literary and film criticism, and musicology. T
Author: Anthony Pritchard
Publisher: Shire Publications
ISBN: 9780747807124
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
With the end of the Second World War, it was not long before increasing wealth, cheaper cars, and social pressures made a family car the aspiration of thousands. Ford, Hillman, Standard, Morris and Vauxhall became household names, and the streets of Britain's suburbs began to fill with modern-looking saloon cars, designed to transport mother, father and 2.4 children with ease, if not speed. This illustrated book looks at the British cars that were available to the post-war family, and also some of the foreign makes that had an important place in the market, and which had a great influence on the British-made cars that followed.
