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Author: Carnegie Library of Pittsburgh
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 76
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Author: Frederick James Allen
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 208
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Author: Frederick James Allen
Publisher:
ISBN:
Category : Adertising
Languages : en
Pages : 222
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Book Description
Author: Frederick J. Allen
Publisher: Wildside Press LLC
ISBN: 1434410323
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
"A selected critical bibliography of the common occupations with specific references for their study" from 1925.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1487522983
Category : Business & Economics
Languages : en
Pages : 467
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Book Description
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Frederick James Allen
Publisher: Forgotten Books
ISBN: 9781330012819
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Excerpt from Advertising as a Vocation It is the purpose of this volume to show the nature, the growth, and the probable future of advertising as a department of the business world, the divisions and extent of the field, the many kinds of mediums employed to reach the buying public, and the various opportunities for employment to be found in publicity work, from the highest positions down through the business routines. Especial emphasis is placed upon the demands made upon the individual, the conditions generally recognized as necessary for success, and the rewards that may be found in this vocation, - or the more vital facts that should be known by the vocational counselor, the parent, the young man or young woman, and the boy or girl who wishes to know whether to enter the occupation, or to prepare for it in the school and college courses recently established. It is, then, our purpose to present clearly the important facts that characterize advertising as a vocation. Many books by advertising men, of the highest authority in divisions of the field or in the general field, have been written on the various phases of advertising, for the conduct of business and for persons already engaged in it. Yet none of these books presents it distinctly as a calling to be desired by some or avoided by others of the young workers of the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1644
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1590
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Author: Frank Parsons
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 184
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Author: University of Missouri
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 340
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Book Description
Author: Clayton Holt Ernst
Publisher:
ISBN:
Category :
Languages : en
Pages : 1026
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Book Description
