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Author: Harold William Eley
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192
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Book Description
Author: Harold William Eley
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192
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Book Description
Author: Joanna Bradshaw
Publisher: iUniverse
ISBN: 1475941382
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. Youll learn how to create a successful business plan; develop and convey a mission statement; harness your strengths to achieve a competitive advantage; refine and differentiate your products and store; and use innovative cost-effective ways to promote your business. This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailersas well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.
Author: Michael J. Winstanley
Publisher: Manchester University Press
ISBN: 9780719017988
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author:
Publisher:
ISBN:
Category : Leather goods
Languages : en
Pages : 1014
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Book Description
Author: Dwight Kealy
Publisher: Lulu.com
ISBN: 0578160587
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The Commercial General Liability (CGL) Insurance Policy is the standard business policy used to pay claims for bodily injury or property damage to others. The policy is divided into three coverage sections-each with its own exclusions-and a supplementary payments section. Do you ever hear-or worry-that an insurance company will not pay a claim because coverage is excluded? In order to know how claims are paid, you need to understand the policy's insuring agreements and exclusions. In this book, attorney and insurance professional Dwight M. Kealy explains the insuring agreements in Coverage A, B, and C. He gives memorable examples of every standard exclusion-and some significant non-standard exclusions. He explains every supplementary payment, and he explains how policy limits impact how claims are paid.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 816
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Book Description
Author: Laura Ugolini
Publisher: Routledge
ISBN: 1351946692
Category : History
Languages : en
Pages : 331
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Book Description
The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published. In what will become a seminal volume, this book examines retail selling in various historical contexts and locations, as both an activity at once 'mundane' and almost universal. The book introduces the reader to the existing literature relevant to the subject; and explores the widespread perceptions of moral ambiguity surrounding the practice of selling consumer goods - ranging from concerns about the adulteration of goods, to fears about sharp practice on the part of retailers - and places such concerns in the context of wider societal values and ideas. The ambivalence towards retail selling and sellers is also a central focus of the collection, focussing on the attempts by retailers to develop selling techniques and successful practices of salesmanship, and at the same time establish widely-shared understandings of 'good' retailing. The book also delves into the more dubious practices of retail selling, including practices on the margin of legality, the issue of credit and changing attitudes towards debt. Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment. Taken as a whole, this volume will provide a first port of call for students, researchers and others interested in exploring consumer cultures, and the cultural norms and practices involved in the sale of consumer goods in various historical periods and geographical contexts.
Author: Maxine Berg
Publisher: OUP Oxford
ISBN: 019153403X
Category : History
Languages : en
Pages : 392
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Book Description
In this book, Maxine Berg explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.
Author: Robert Klanten
Publisher: Die Gestalten Verlag-DGV
ISBN: 9783899555905
Category : Retail trade
Languages : en
Pages : 0
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Book Description
Small stores are experiencing a rebirth. Driven by the personalities behind them and featuring select products, atmospheric interiors, and impeccable service, these spaces offer promising alternatives to webshops and chains.
Author: Ewan McKendrick
Publisher: Oxford University Press
ISBN: 0198898045
Category : Law
Languages : en
Pages : 1096
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Book Description
The market-leading stand-alone guide to contract law from a renowned lawyer; authoritative, comprehensive, and supportive. Comprising a unique balance of 60% text to 40% cases and materials, Contract Law: Text, Cases, and Materials combines the best features of a textbook with those of a traditional casebook. This unique balance shows students the law at work, aiding then in gaining a thorough understanding of contract law.KeyFeatures:- Combines author text with extracts from cases and materials; can be used as a stand-alone text on contract law- Written by an experienced author and leading authority in the field,renowned for his eloquent and accessible writing style - Extensive referencing throughout the book supports students as they undertake independent research - Complemented by online resources with extra material on illegality and incapacity, updates, multiple choice questions and web links New to this edition:- Coverage of, and commentary upon, the decision of the Supreme Court in Guest v Guest - Coverage of, andcommentary upon, the decision of the Supreme Court in Barton v Morris - Coverage of, and commentary upon, the decision of the Supreme Court in The Law Debenture Trust Corporation plc v Ukraine -Coverage of, and commentary upon, the decision of the Privy Council in Nature Resorts Ltd v First Citizens Bank Ltd - Coverage of, and commentary upon, the decision of the Court of Appeal in Re Compound Photonics Group Ltd Digital formats and resources: The eleventh edition is available for students and institutions to purchase in a variety of formats: the e-book and Law Trove offer a mobile experience and convenient access alongwith accompanying online resources, functionality tools, navigation features, and links that offer extra learning support.For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks
