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Author: John A. Howard
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: John A. Howard
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: S. F. Divita
Publisher: Marketing Classics Press
ISBN: 161311138X
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 596
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Book Description
Author: John A. Howard
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 580
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Book Description
Author: David Croteau
Publisher: Pine Forge Press
ISBN: 9781412913157
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 0231545541
Category : Language Arts & Disciplines
Languages : en
Pages : 419
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Book Description
Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.
Author: S. F. Divita
Publisher:
ISBN: 9780835752060
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Benjamin Rosenthal
Publisher:
ISBN:
Category :
Languages : fr
Pages : 40
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Book Description
Author: Jane Johnston
Publisher: Routledge
ISBN: 1351734369
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.
Author: Michael P. McCauley
Publisher: Routledge
ISBN: 1315290677
Category : History
Languages : en
Pages : 360
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Book Description
As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.
