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Author: Claude Whitacre
Publisher: Createspace Independent Publishing Platform
ISBN: 9781481862592
Category : Advertising
Languages : en
Pages : 230
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Book Description
For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1122
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Book Description
Author: Claude Whitacre
Publisher: Createspace Independent Publishing Platform
ISBN: 9781481862592
Category : Advertising
Languages : en
Pages : 230
Get Book Here
Book Description
For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.
Author: Brian Tracy
Publisher:
ISBN: 9781905453504
Category :
Languages : en
Pages : 0
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Book Description
Author: John M. Hood
Publisher: Bloomsbury Publishing USA
ISBN: 031303687X
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
Author: Inger L Stole
Publisher: University of Illinois Press
ISBN: 0252094239
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Author: Josh Weltman
Publisher: Hachette UK
ISBN: 0761184198
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Billy Champion
Publisher: OCUBOX Studios Publishing
ISBN: 1739746104
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
Nike, a Billion Dollar Marketing Powerhouse, uses one of the ideas contained in these 30 Lessons, gained from Practical Adverting and Selling experience; an idea which can be used to successfully market everyday commodities like shoes, watches, clothing, food, pianos etc The wisdom in these ‘no-fluff added’ practical lessons, in Advertising and Selling, can easily be listened to during your commutes, while exercising, cooking and in-between slots like time on the John, or brushing your teeth. And then put them to work immediately after, for you or your clients' business. These 30 Lessons are presently in order, to get you fully immersed in the way you'll market your wares/products/services, from now on, which will allow you to: Stop advertising for your competitors. (This is crazy, but there are so many examples like Tesco/Sainsbury's Advertising for Aldi, IN their supermarket; where the customer is in the ultimate buying mood, or the USA for the Russian Space Program) Get business from the people that see your Ads. (That's why you're spending money right?) Use these ideas, and become effective in your marketing efforts. (That's my goal for you) These value-packed lessons will instruct you step by step: 1) How to effectively spend your small/large advertising Dollars. 2) Advertise so that people come to your online (brick-and-mortar) store to buy what you advertise, not go buy something similar from your competitor; thanks to your advertising reminding them! (This is Huge) 3) Use the profits that you will now rake in, to improve sales results, going forward. Because you also learn how to track your advertising spend, so you know the true effectiveness of your marketing efforts. Something most Advertising agencies, will not want to talk about. Return on your Ad Spends' Effectiveness. 4) Quit the Advertising Club where 70 - 100, yes 100% of Marketing spend go to die. (Imagine spending $5M, Five Flipping Million Dollars, and getting ZERO Sales, this is no joke) Get reading and Start reaching people in the most beneficial way for you or your clients business. Then go change the world for the better with your profits. Not Familiar with Ad Legend Guy R. Hubbart? This book contains Wisdom from Tested, Practical advertising and Selling experience, of a Master, who in this book with expert clarity and passion, demystifies all the cloud and “shrouded secrecy” in retail (direct to consumer) selling. Takes you through what an Ad Agency would do for you. Which means you'll learn how to get your copy material, in the proper format, to a printer if you'd like to make use of Print Ads like Newspapers and Magazines, as opposed to just digital (online) ads. His experience with the selling and merchandising, means, you can simply utilise these lessons in you or your clients' business today, knowing they work. Every business owner, whether in physical brick and mortar stores, or selling directly to your customers in web stores online. Should read this book, and put these lessons to work. What I love about creativity in advertising, is it levels the playing field. Whether you are a small business owner, or a humongous world dominating billion dollar company. As Guy says, the copywriter of a 'small store,' has no excuse to write bad copy just because they’re writing copy for a 'small' business. Remember, people are people. We all want, and desire safety, money, romance, status etc. So, use these practical lessons to finally advertise and sell and merchandise, with results. Stop the waste of 70 to 100% of your marketing and Advertising Dollars. Use these ideas, and become more effective in your marketing efforts. All the best! -Billy
Author: Mark Bartholomew
Publisher: Stanford University Press
ISBN: 1503602184
Category : Law
Languages : en
Pages : 291
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Book Description
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Author: Alex Vasileiadis
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser's media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.
