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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 332
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Book Description
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 224
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: David C. Hymes
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 389
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Book Description
Author: Ellen M. Thomson
Publisher: Greenwood
ISBN:
Category : Art
Languages : en
Pages : 304
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Book Description
Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.
Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author: Jill Bossert
Publisher: Rotovision
ISBN: 9782880463106
Category : Art
Languages : en
Pages : 160
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Book Description
Nine top Society of Illustrators artists tackle the same advertising project from concept to finished artwork in this imaginative, instructive book. It's a unique behind-the-scenes look at each artist's studio and their individual design style. Professional techniques demonstrated include oil, acrylic, silk-screen, collage, computer, three-dimensional, and airbrush. 600 color illustrations.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 67
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Book Description
Author: Marjorie Crum
Publisher: Penguin
ISBN: 9781592578061
Category : Commercial art
Languages : en
Pages : 324
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Book Description
Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot's Guide to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects.
Author: Sharon Squibb
Publisher:
ISBN: 9780823049394
Category : Advertising layout and typography
Languages : en
Pages : 144
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Book Description
