Advertising and a Democratic Press

Advertising and a Democratic Press PDF Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Advertising and a Democratic Press

Advertising and a Democratic Press PDF Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216

Get Book

Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age PDF Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204

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Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Propaganda and Democracy

Propaganda and Democracy PDF Author: J. Michael Sproule
Publisher: Cambridge University Press
ISBN: 9780521470223
Category : Performing Arts
Languages : en
Pages : 356

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Book Description
A study of propaganda in relation to twentieth-century democracy.

Marketing Democracy

Marketing Democracy PDF Author: Erin A. Snider
Publisher: Cambridge University Press
ISBN: 1108952399
Category : Political Science
Languages : en
Pages : 249

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Book Description
Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.

Marketing Democracy

Marketing Democracy PDF Author: Catherine Paradeise
Publisher: Routledge
ISBN: 1351506862
Category : Social Science
Languages : en
Pages : 362

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Book Description
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.

Social Media and Democracy

Social Media and Democracy PDF Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365

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Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

In Defense of Negativity

In Defense of Negativity PDF Author: John G. Geer
Publisher: University of Chicago Press
ISBN: 0226285006
Category : Political Science
Languages : en
Pages : 221

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Book Description
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Media and Democracy

Media and Democracy PDF Author: James Curran
Publisher: Routledge
ISBN: 1134372221
Category : Social Science
Languages : en
Pages : 322

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Book Description
Media and Democracy addresses key topics and themes in relation to democratic theory, media and technology, comparative media studies, media and history, and the evolution of media research. For example: How does TV entertainment contribute to the democratic life of society? Why are Americans less informed about politics and international affairs than Europeans? How should new communications technology and globalisation change our understanding of the democratic role of the media? What does the rise of international ezines reveal about the limits of the internet? What is the future of journalism? Does advertising influence the media? Is American media independence from government a myth? How have the media influenced the development of modern society? Professor Curran’s response to these questions provides both a clear introduction to media research, written for university undergraduates studying in different countries, and an innovative analysis written by one of the field’s leading scholars.

Media Concentration and Democracy

Media Concentration and Democracy PDF Author: C. Edwin Baker
Publisher: Cambridge University Press
ISBN: 1139461036
Category : Political Science
Languages : en
Pages : 186

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Book Description
Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It also shows that dispersal is likely to result in more owners who will reasonably pursue socially valuable journalistic or creative objectives rather than a socially dysfunctional focus on the 'bottom line'. The middle chapters answer those agents, including the Federal Communication Commission, who favor 'deregulation' and who argue that existing or foreseeable ownership concentration is not a problem. The final chapter evaluates the constitutionality and desirability of various policy responses to concentration, including strict limits on media mergers.

The Press and the Decline of Democracy

The Press and the Decline of Democracy PDF Author: Robert G. Picard
Publisher: Bloomsbury Publishing USA
ISBN: 031304256X
Category : Social Science
Languages : en
Pages : 188

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Book Description
The author discusses the role of economic concentration in limiting public access to information and reducing opportunities for public discourse. Picard examines the government policies that have contributed to the erosion of democratic participation and have permitted the growth of large commercial press entities, unobstructed by anti-trust provisions. He relates recent public policy responses to this problem to democratic socialist ideology and develops a social-democratic theory of the press which draws upon ideas and policies found throughout the Western world. Picard provides a democratic framework for understanding the changing nature of media economics and state-press relations and offers proposals for achieving both a democratically functioning press and broader popular participation.