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Author: Michael Levine
Publisher: John Wiley & Sons
ISBN: 9780471263661
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Table of contents
Author: Michael Levine
Publisher: John Wiley & Sons
ISBN: 9780471263661
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
Table of contents
Author: David W. Guth
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.
Author: Bettina-Rodriguez Olmedo
Publisher:
ISBN: 9789712729591
Category : Public relations
Languages : en
Pages : 190
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Book Description
Author: REDDI, C.V. NARASIMHA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9388028902
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412909546
Category : Business & Economics
Languages : en
Pages : 817
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Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: David Guth
Publisher:
ISBN: 9780205897766
Category : Public relations
Languages : en
Pages : 0
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Book Description
This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556
Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452265453
Category : Language Arts & Disciplines
Languages : en
Pages : 1129
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Book Description
The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Author: Bettina Rodriguez-Olmedo
Publisher: Anvil Publishing, Inc.
ISBN: 9712730530
Category : Biography & Autobiography
Languages : en
Pages : 300
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Book Description
“A must-read for PR professionals, CEOs, and entrepreneurs, this book offers clear and practical advice on the effective use of PR to build a good corporate reputation, earn the trust and loyalty of your consumers, and ultimately, to build a better world in the 21st century through the practice of CSR (Corporate Social Responsibility).” — ATTY. ZULEIKA T. LOPEZ, Department Manager, Institutional Relations-Corporate Affairs Group, PDIC
Author: David H. Maister
Publisher: Simon and Schuster
ISBN: 1471109658
Category : Business & Economics
Languages : en
Pages : 479
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Book Description
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author: Craig Hight, ed.
Publisher: Common Ground Research Networks
ISBN: 1863352449
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
This book is a response to the question asked by incoming students of the Creative Industries sector: ‘what can I do in the Creative Industries’. This volume is designed to provide a source of inspiration to readers in imagining their own futures within fields such as musical performance, media production, drawing and illustration, journalism, public relations, filmmaking, design, documentary, dramatic performance, virtual reality and others covered in these chapters. Presented here are pathways through the lived experience of the Creative Industries, from practitioners and theorists, educators and researchers at the University of Newcastle, Australia. Each chapter offers a partly autobiographical account of the author’s journey through their field, engaging with their overall philosophy or the key ideas, the challenges and opportunities that have inspired them in their research and creative practice. Some chapters focus on a singular, pivotal moment or project, while others draw upon the breadth of an entire career. Collectively, these accounts bring to life the career possibilities within a rapidly expanding global sector of creativity and innovation with immense cultural, social, political and economic impact.
