Author:
Publisher: Academic Press
ISBN: 9780128151235
Category : Medical
Languages : en
Pages : 0
Book Description
Advances in Cancer Research, Volume 137, the latest release in this ongoing, well-regarded serial provides invaluable information on the exciting and fast-moving field of cancer research. This volume presents original reviews on research bridging oncology and gene expression, with this volume covering unconventional approaches to modulating the immunogenicity of tumor cells, tumor dormancy and immunoediting, the emerging role of anti-apoptotic Bcl-2 family proteins in chemoresistance, Beclin-1 and autophagy, MDA-7/IL-24, and nanotechnology and medicine.
Advances in Cancer Research
Author:
Publisher: Academic Press
ISBN: 9780128151235
Category : Medical
Languages : en
Pages : 0
Book Description
Advances in Cancer Research, Volume 137, the latest release in this ongoing, well-regarded serial provides invaluable information on the exciting and fast-moving field of cancer research. This volume presents original reviews on research bridging oncology and gene expression, with this volume covering unconventional approaches to modulating the immunogenicity of tumor cells, tumor dormancy and immunoediting, the emerging role of anti-apoptotic Bcl-2 family proteins in chemoresistance, Beclin-1 and autophagy, MDA-7/IL-24, and nanotechnology and medicine.
Publisher: Academic Press
ISBN: 9780128151235
Category : Medical
Languages : en
Pages : 0
Book Description
Advances in Cancer Research, Volume 137, the latest release in this ongoing, well-regarded serial provides invaluable information on the exciting and fast-moving field of cancer research. This volume presents original reviews on research bridging oncology and gene expression, with this volume covering unconventional approaches to modulating the immunogenicity of tumor cells, tumor dormancy and immunoediting, the emerging role of anti-apoptotic Bcl-2 family proteins in chemoresistance, Beclin-1 and autophagy, MDA-7/IL-24, and nanotechnology and medicine.
Advances in Advertising Research IX
Author: Verolien Cauberghe
Publisher: Springer
ISBN: 3658226811
Category : Business & Economics
Languages : en
Pages : 354
Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Publisher: Springer
ISBN: 3658226811
Category : Business & Economics
Languages : en
Pages : 354
Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Perspectives in Business Informatics Research
Author: Václav Řepa
Publisher: Springer Nature
ISBN: 3031713338
Category :
Languages : en
Pages : 268
Book Description
Publisher: Springer Nature
ISBN: 3031713338
Category :
Languages : en
Pages : 268
Book Description
Principles of Integrated Marketing Communications
Author: Lawrence Ang
Publisher: Cambridge University Press
ISBN: 1108703119
Category : Business & Economics
Languages : en
Pages : 529
Book Description
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Publisher: Cambridge University Press
ISBN: 1108703119
Category : Business & Economics
Languages : en
Pages : 529
Book Description
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Information Technology and Systems
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 3030682854
Category : Technology & Engineering
Languages : en
Pages : 616
Book Description
This book is composed by the papers written in English and accepted for presentation and discussion at The 2021 International Conference on Information Technology & Systems (ICITS 21), held at the Universidad Estatal Península de Santa Elena, in Libertad, Ecuador, between the 10th and the 12th of February 2021. ICITS is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
Publisher: Springer Nature
ISBN: 3030682854
Category : Technology & Engineering
Languages : en
Pages : 616
Book Description
This book is composed by the papers written in English and accepted for presentation and discussion at The 2021 International Conference on Information Technology & Systems (ICITS 21), held at the Universidad Estatal Península de Santa Elena, in Libertad, Ecuador, between the 10th and the 12th of February 2021. ICITS is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
Announcement
Author: Columbia University. Summer Session
Publisher:
ISBN:
Category :
Languages : en
Pages : 1050
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1050
Book Description
Media and Change Management
Author: Matthias Karmasin
Publisher: Springer Nature
ISBN: 3030866807
Category : Business & Economics
Languages : en
Pages : 491
Book Description
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Publisher: Springer Nature
ISBN: 3030866807
Category : Business & Economics
Languages : en
Pages : 491
Book Description
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
HCI in Games
Author: Xiaowen Fang
Publisher: Springer Nature
ISBN: 3030501647
Category : Computers
Languages : en
Pages : 547
Book Description
This book constitutes the refereed proceedings of the Second International Conference on HCI in Games, HCI-Games 2020, held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 38 papers presented in this volume are organized in topical sections named: designing games and gamified interactions; user engagement and game impact; and serious games. *The conference was held virtually due to the COVID-19 pandemic.
Publisher: Springer Nature
ISBN: 3030501647
Category : Computers
Languages : en
Pages : 547
Book Description
This book constitutes the refereed proceedings of the Second International Conference on HCI in Games, HCI-Games 2020, held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 38 papers presented in this volume are organized in topical sections named: designing games and gamified interactions; user engagement and game impact; and serious games. *The conference was held virtually due to the COVID-19 pandemic.
Destinations
Author: Greg Ringer
Publisher: Routledge
ISBN: 1134824785
Category : Business & Economics
Languages : en
Pages : 197
Book Description
Drawing on selected research from Europe, Southeast Asia, the Pacific and North America, this book combines perspectives in human geography and tourism to present cultural landscapes of tourist destinations as socially constructed.
Publisher: Routledge
ISBN: 1134824785
Category : Business & Economics
Languages : en
Pages : 197
Book Description
Drawing on selected research from Europe, Southeast Asia, the Pacific and North America, this book combines perspectives in human geography and tourism to present cultural landscapes of tourist destinations as socially constructed.
Figurativity and Human Ecology
Author: Alexandra Bagasheva
Publisher: John Benjamins Publishing Company
ISBN: 9027257361
Category : Language Arts & Disciplines
Languages : en
Pages : 315
Book Description
Figurativity has attracted scholars’ attention for thousands of years and yet there are still open questions concerning its nature. Figurativity and Human Ecology endorses a view of figurativity as ubiquitous in human reasoning and language, and as a key example of how a human organism and its perceived or imagined environment co-function as a system. The volume sees figurativity not only as embedded in an environment but also as a way of acting within that environment. It places figurativity within an ecological context, and approaches it as a phenomenon which cuts across bodily, psychological, linguistic, social, cultural and natural environments. Figurativity and Human Ecology will appeal to those interested in the analysis of the all-encompassing creativity of the human mind and in the methodological difficulties associated with the study of cognition.
Publisher: John Benjamins Publishing Company
ISBN: 9027257361
Category : Language Arts & Disciplines
Languages : en
Pages : 315
Book Description
Figurativity has attracted scholars’ attention for thousands of years and yet there are still open questions concerning its nature. Figurativity and Human Ecology endorses a view of figurativity as ubiquitous in human reasoning and language, and as a key example of how a human organism and its perceived or imagined environment co-function as a system. The volume sees figurativity not only as embedded in an environment but also as a way of acting within that environment. It places figurativity within an ecological context, and approaches it as a phenomenon which cuts across bodily, psychological, linguistic, social, cultural and natural environments. Figurativity and Human Ecology will appeal to those interested in the analysis of the all-encompassing creativity of the human mind and in the methodological difficulties associated with the study of cognition.