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Author: Joe Nicholas
Publisher: Nelson Thornes
ISBN: 9780174900474
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Advanced Studies in Media has been designed to offer a comprehensive and stimulating textbook for all students on advanced level media studies and communications studies courses.
Author: Joe Nicholas
Publisher: Nelson Thornes
ISBN: 9780174900474
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Advanced Studies in Media has been designed to offer a comprehensive and stimulating textbook for all students on advanced level media studies and communications studies courses.
Author: Robert Kolker
Publisher: John Wiley & Sons
ISBN: 1405155604
Category : Social Science
Languages : en
Pages : 329
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Book Description
Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension
Author: Marina Krcmar
Publisher: Routledge
ISBN: 1136288996
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Category : Language Arts & Disciplines
Languages : en
Pages : 465
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Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Author: Sarah Ben Amor
Publisher: CRC Press
ISBN: 1351722107
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
With contributions from some of the top academics and scientists in the field, Advanced Studies in Multi-Criteria Decision Making presents an updated view of the landscape of Decision Sciences, current research topics, the interaction with other sciences and fields, as well as the prospects and challenges at an international level. Given that Decision Sciences are recognized today as indispensable for confronting the major societal challenges in science and technology, this book would be of interest to decision-makers, managers, and researchers from academia, and industrial/services companies that would like a fresh insight into MCDM. Features Integrates a wide range of scientific fields with a general reader approach, including applied researchers from the social, business, enterprise sciences Suitable for academics and professionals Presents a broad coverage of MCDM tools either in industry or in services companies and systems Provides a fresh overview on MCDM studies promoted by prestigious R&D institutions
Author: Olanike F. Deji
Publisher: LIT Verlag Münster
ISBN: 3643901046
Category : Agriculture
Languages : en
Pages : 411
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Book Description
The gender irresponsive nature of most textbooks for postgraduate studies in agriculture contributes immensely to the prevalence of gender inequality in the agricultural profession, production, policies, and budgeting, which promotes rural poverty and food insecurity in most developing countries of Africa, including Nigeria. This book is an appropriate resource for gender responsive and advanced agricultural teaching, research, and rural community development services. (Series: Spektrum. Berliner Reihe zu Gesellschaft, Wirtschaft und Politik in Entwicklungsl�¤ndern/Berlin Series on Society, Economy and Politics in Developing Countries - Vol. 107)
Author: Toby Miller
Publisher: John Wiley & Sons
ISBN: 0745693067
Category : Social Science
Languages : en
Pages : 256
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Book Description
Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive Âhow-to guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism. In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television. This original and uniquely global textbook will be an essential resource for students of global media and international communication.
Author: Joseph Turow
Publisher: Taylor & Francis
ISBN: 1136864024
Category : Language Arts & Disciplines
Languages : en
Pages : 654
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Book Description
Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Author: Eli M. Noam
Publisher: Oxford University Press
ISBN: 0199987238
Category : Business & Economics
Languages : en
Pages : 1435
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Book Description
This publication moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, it covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, and wireless telecommunication, across a 10-25 year period in 30 countries.
Author: Parcu, Pier L.
Publisher: Edward Elgar Publishing
ISBN: 1786439336
Category : Law
Languages : en
Pages : 480
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Book Description
This cutting-edge Research Handbook presents a comprehensive overview of the European Union’s influence on the regulation of the media sector in the digital age. It explores and compares several areas of European legislation that have an impact on the media sector, defined in a broad sense for its capacity to influence the public opinion at large.
